In a recent marketing effort, the game development firm Stillfront Group joined forces with rewarded user acquisition company Gamelight to expand the user community for their mobile farming simulator game, Sunshine Island. This campaign was active on iOS and Android platforms in the United Kingdom, Germany, Japan, and South Korea. Notably, the collaboration produced remarkable outcomes using Gamelight’s AI-driven recommendation platform, designed to match each game with its ideal players and audience.
The key to campaign success
Gamelight’s sophisticated AI algorithm played a crucial role in achieving these results. Its advanced AI targeting used smart algorithms to find players most likely to engage with Sunshine Island.
The campaign also featured 18 different in-game events. These events kept players interested and gave them new ways to interact with the game. A long-term event tracking window provided valuable insights into how players behaved over time. This information improved targeting and optimisation. Lastly, real-time data and feedback allowed for quick adjustments to the campaign. This helped keep players engaged and ensured ongoing success.
Realised outcomes
Gamelight’s AI-driven platform helped the Sunshine Island campaign exceed Stillfront’s expectations. D30 ROAS targets were surpassed in several markets, including the UK, Germany, South Korea, and Japan. Overall performance improved by more than 200%, significantly outperforming the initial goals set for the campaign.
Specifically, the ROAS over-delivery reached 246% on Android and 223% on iOS. This achievement highlights the effectiveness of Gamelight’s user acquisition platform, which, by leveraging its advanced AI algorithms, was able to pinpoint and engage the target audiences effectively, thereby exceeding the set targets by significant margins.
The campaign experienced extraordinary success in Japan and South Korea, significantly over-delivering the D30 ROAS goals by 284%.
The strong user engagement in these areas suggests that Japanese and South Korean gamers particularly appreciate and react well to tailored mobile content. This underscores the key role of customised marketing strategies in these markets.
User acquisition manager Ana López from Stillfront Group, who oversaw the campaign, shared her thoughts on the partnership: “Gamelight’s proven ability to deliver high-quality traffic has allowed us to rapidly and profitably expand our campaigns, surpassing our game objectives. Looking forward to continued collaboration for future successes!”
Picture Credits: Gamelight/Sunshine Island
About Stillfront Group
Stillfront Group is a global games company established in 2010 in Sweden. They develop digital games that cater to a diverse audience, with their extensive portfolio reaching nearly 70 million users monthly. Their title, Sunshine Island, is a vibrant island-building tycoon game where players start from scratch to create an island, raise animals, explore new archipelagos, compete with other players, and build a thriving community.
In conclusion
Gamelight’s campaign for Stillfront’s Sunshine Island not only reached but significantly exceeded its objectives, achieving an impressive 246% ROAS over- delivery on Android and 223% on iOS. These results demonstrate the success of Gamelight’s advanced AI algorithms in effectively engaging target markets and optimising user acquisition. The outstanding results in Japan and South Korea, with a 284% over-delivery on D30 ROAS goals, underscore the platform’s ability to tailor content that resonates with specific audiences, setting the stage for future collaborative successes and sustained growth in global markets.
This article is part of a partnership with Gamelight. For partnering opportunities, contact akansha@techfundingnews.com or sales@techfundingnews.com.
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