Measurable Energy, a UK-based clean tech company, has secured £4 million in new investment to accelerate its expansion within the UK and internationally. This funding round is co-led by Vertex Exploratory Fund, marking the fund’s first investment in the UK clean tech sector, and Clean Growth Fund, which had previously invested in Measurable Energy in early 2023.
The new investment will support the company’s global growth ahead of a larger Series B funding round expected in 2025. Earlier this week, we also reported about our findings at Europe’s largest cleantech event in Barcelona.
What problem is the startup solving
At the core of Measurable Energy’s offering is its smart socket technology, designed to reduce electricity costs and carbon emissions in office environments. By using AI-powered detection, these sockets automatically identify and cut power to devices that are not in active use, preventing energy waste from idle appliances. Measurable Energy claims that its technology can reduce both energy costs and carbon emissions by up to 50%, a significant improvement for businesses aiming to reduce their environmental impact.
In a statement, Dan Williams, co-founder and CEO of Measurable Energy, expressed optimism for the company’s future growth: “This investment reflects the confidence in our proven AI-powered technology, which has already made a real impact for businesses across the UK.”
Expansion plans
The latest investment from Vertex Exploratory Fund and Clean Growth Fund will allow Measurable Energy to target international markets, particularly in South East Asia, the USA, and Europe. This expansion aligns with increasing global demand for energy efficiency solutions as businesses worldwide face growing pressure to meet sustainability goals. The smart socket technology is particularly attractive to sectors such as commercial real estate, hospitality, and public services like NHS hospitals.
Shang-Wei Chow, Managing Director at Vertex Exploratory Fund, noted the company’s role in the clean tech space: “Measurable Energy stood out as one of the most promising startups in the UK in the climate space, offering a low-touch, intuitive, and compliance-ready solution that effectively reduces power waste.”
The market for energy efficiency
With businesses under increasing scrutiny to manage both operational costs and carbon footprints, Measurable Energy’s technology could play a vital role in meeting these challenges. According to the company, in office settings, plug power accounts for up to 40% of total electricity usage, half of which is often wasted. Measurable Energy’s smart sockets target this inefficiency, offering a solution to reduce energy waste at the source.
The potential for growth in this sector is substantial. The global focus on net-zero targets and decarbonisation has driven demand for clean tech solutions across various industries. Measurable Energy has already secured contracts with major companies such as Balfour Beatty Vinci, Morgan Sindall, and PKF Francis Clark, illustrating the broad appeal of its technology.
This investment round saw participation from notable figures and institutions. Roger Ferguson, a former Vice-Chair of the US Federal Reserve and an economic adviser to Barack Obama, is among the company’s investors, having been involved since 2023. Ferguson’s support is expected to help Measurable Energy’s expansion into the US market.
Other investors include Bonheur ASA/Fred Olsen, RO Capital Partners, and Vectr7, all of whom have been backing the company as it grows rapidly. The company has seen its revenues increase by over 10x since its initial funding from Clean Growth Fund in 2023.
Industry support and future prospects
The clean energy sector has seen rapid growth globally, with increased investment in innovative technologies aimed at reducing carbon emissions. Measurable Energy’s approach, which combines hardware with AI-driven software, offers a scalable solution to one of the most pressing issues faced by businesses today: energy efficiency.
In his remarks, Jonathan Tudor, Investment Partner at Clean Growth Fund, stated, “With the support of CGF, Vertex and their other investors, the company is in a strong position to win business overseas, in particular within SE Asia, the USA and Europe.” This global expansion strategy aligns with the company’s ambition to be a key player in the clean tech market, offering technology that not only benefits businesses financially but also contributes to broader climate goals.
What do we think about the startup
Measurable Energy’s smart socket technology addresses a critical challenge for businesses seeking to reduce energy waste and carbon emissions. With backing from both established venture capital funds like Vertex Exploratory Fund and clean energy specialists such as Clean Growth Fund, the company is well-positioned to expand its presence globally.
As the clean energy sector continues to grow, driven by the push towards net-zero emissions, solutions like Measurable Energy’s will likely play a crucial role in reducing electricity waste and helping companies achieve their sustainability targets. With continued innovation and strategic investment, Measurable Energy aims to lead in the global energy management space.
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