The Future Seed Innovation – Communicating the Seed Sector’s Message to Consumers

Seed World spoke with Bryan Perry, US Head of Seeds and Traits for BASF Agricultural Solutions to discuss where the seed industry should focus its efforts to tackle emerging agricultural challenges, how the industry needs to respond more to extreme weather, how to make things affordable for the grower, and much more. 

We also ask Perry to look into his crystal ball 10 years in the future to see what kinds of traits he believes the industry is demanding that need to be developed. 

The post The Future Seed Innovation – Communicating the Seed Sector’s Message to Consumers appeared first on Seed World.

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