Sarah Evens has spent over a decade as a passionate marketer, driven by her love for creative problem-solving and helping businesses grow. As the Marketing Director for Action2Call, she works closely with dynamic teams to develop strategies that ensure clients never miss an opportunity. “It’s exciting to see how timely communication can transform leads into loyal customers,” Sarah shares, reflecting on her role in a service that keeps businesses connected 24/7.
Overcoming Challenges: Scaling Without Compromising Quality
One of Sarah’s biggest challenges early on was meeting the growing demand while ensuring each client received personalized attention. “We quickly realized that automating certain processes, like lead response, was crucial,” she explains. This need for scalability without sacrificing quality became one of the driving forces behind Action2Call’s development.
Sarah emphasizes that flexibility and the willingness to adapt are essential in business. Even with a great plan, you must be prepared to pivot when new challenges arise. By building a reliable team and investing in the right tools, she could scale efficiently while maintaining high standards for client service.
Staying Grounded: Creativity as a Stress Relief
When business challenges felt overwhelming, Sarah turned to her creative outlets—playing guitar and writing poetry. These hobbies became a source of clarity, helping her reflect and decompress. One particularly challenging moment was when a client requested an unrealistic project timeline. Despite the pressure, Sarah stood firm in her commitment to quality. “Rushing wouldn’t serve the client in the long run,” she recalls, explaining how she patiently communicated the importance of each step in their process.
That experience taught Sarah a valuable lesson: standing by your principles, even when under pressure, is key to maintaining integrity and trust with clients.
Advice for Entrepreneurs: Patience and Building a Strong Foundation
Sarah’s advice for new entrepreneurs is to build a solid foundation. “It’s tempting to rush for quick wins, but long-term success comes from carefully crafting your processes, understanding your market, and staying consistent.” She also stresses the importance of patience, learning from mistakes, and surrounding yourself with a supportive team.
“I wish someone had told me early on that failure is part of the journey,” Sarah adds. “The key is learning from mistakes quickly and moving forward.”
A Proud Milestone: Closing an Enterprise Account
One of Sarah’s proudest moments was closing her first enterprise account for Action2Call—a large national seminar company. Initially, they only hired Action2Call to handle after-hours calls using their conversational AI agents. However, after witnessing the quality of service within just a month, the client entrusted Action2Call with their entire call volume. “It was a huge win for the team,” Sarah says, noting that it validated all the hard work they had invested into building a reliable service.
Vision for the Future: Empowering SMBs with AI-Driven Solutions
Looking ahead, Sarah is focused on growing relationships with large enterprise clients, but her true passion lies in serving small and medium-sized businesses (SMBs). From real estate agents to dental offices, these businesses form the backbone of local communities. “It’s incredibly rewarding to help them thrive by ensuring they never miss an important call,” Sarah explains. She envisions Action2Call becoming the go-to partner for SMBs, empowering them to compete with larger companies through efficient, 24/7 lead management and customer service.
Shifting Perceptions of AI Technology
Through her work, Sarah hopes to shift the perception of AI from a replacement for human jobs to a tool that supports people. “AI, like what we use at Action2Call, is designed to handle routine tasks so people can focus on what truly matters—creativity, connection, and personal experience.” She’s passionate about showing how technology can enhance lives by giving business owners more time to focus on what they love, while still keeping their businesses running smoothly.
Sarah Evens is not just helping businesses stay connected; she’s transforming how companies communicate, ensuring that every call counts, and using technology to make life easier for business owners and their customers.