SALESmanago, a European SaaS company has acquired Leadoo, a lead conversion platform. This acquisition aims to accelerate European e-commerce growth by offering a best-in-class Customer Engagement Platform (CEP) tailored for mid-market brands.
Why Leadoo?
Leadoo’s platform specialises in converting website visitors into buyers, enhancing SALESmanago’s highly personalised CEP solution, known for delivering an average 20x ROI and 30-day Time To Value. This integration ensures a stronger conversion-focused framework for their customers.
With Leadoo’s strength in Northern Europe and the UK and SALESmanago’s dominance in Central, Eastern, and Southern Europe, the partnership solidifies the latter’s vision to lead Europe’s marketing technology space, providing comprehensive CEP solutions for diverse markets.
Expanded customer engagement and retention
Founded by Greg Błażewicz, SALESmanago manages over 158 billion monthly customer transactions and with over 2,000 customers, will integrate Leadoo’s conversion expertise to build a robust CEP starter kit and growth framework. This combination provides mid-market e-commerce businesses with advanced engagement and retention tools for customer acquisition.
Leading e-commerce brands, including Victoria’s Secret, iSpot, Orbico, Horta, Komputronik, and 4F, already benefit from SALESmanago’s ROI and Time to Value capabilities.
Brian Plackis-Cheng, CEO at SALESmanago, said: “This strategic move consolidates Europe’s marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago’s Customer Engagement Platform. It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one mid-market platform.”
Fredrik Rönnlund, CEO of Leadoo, added: “Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this merger will help both companies’ current and future customers drive more results from their marketing efforts.”
John Messamore, Partner from SilverTree Equity, commented: “The combination of SALESmanago and Leadoo brings together two market-leading GenAI-enabled platforms, unlocks bundling and cross-selling opportunities for both businesses and offers customers and the market a more compelling platform to support digital commerce.”
The post SALESmanago acquires Leadoo to reshape customer engagement in European e-commerce appeared first on Tech Funding News.