Let’s be real, most homeowners aren’t picking up the phone to ask you for a quote right away.
They’re searching online first. Trying to figure out “how much is this gonna cost me?” before they even talk to anyone.
That’s where simple tools on your website can make all the difference.
People are searching for answers — just look at this
One topic people are loving?
Roof Replacement Cost
- It had 105,000 searches just last month
- That’s an 11% jump from the month before
- And you can see in the graph — it spikes early in the year (Feb-March), right when people start thinking about roof repairs
- Bring your calculator on these searches which will attract the user’s curiosity to find how much it will cost for roof replacement.
So yeah, people are actively planning, and they want to get a number fast.
If your site has that calculator, they stick around longer. Maybe even drop their info for a quote.
If not? They bounce to the next roofer who does have it.
Another hot one: Roof Pitch Calculator
- 13,000 searches last month
- Up 33% in just 30 days
- Big jump in February, and still going strong
This one’s perfect for DIY folks or homeowners trying to price things out.
Give them a quick tool that lets them figure out the slope, and suddenly — you’re the pro they trust, and at the same time, get a chance to capture their leads, if you can accommodate more business.
What other tools should you consider?
If you’re thinking of adding more lead magnets, here are some solid ones:
- Roof Slope Calculator – for people who don’t know what “pitch” means
- Shingle Estimator – lets them figure out how many bundles they need
- Roof Size Calculator – turns basic width/length into total sq. ft
- Material Estimator – asphalt vs metal vs tile comparisons
- Gutter Calculator – small add-on but actually helpful
These aren’t fancy tools. They can be super basic.
But they keep visitors on your site, build trust, and start the convo before you even get involved.
Final note
Roofers who get the most leads aren’t the ones knocking the most doors.
They’re the ones showing up where people are already looking.
And right now? They’re looking on Google.
They’re typing in “roof cost calculator” and hoping someone helps them figure it out.
Be that someone.