US-based AI media startup Rembrand, which uses AI-powered technology to place virtual objects in video content for brand marketing, has raised $23 million in funding. The Series A round was led by super{set} alongside The Trade Desk and Naver D2SF. Existing investors including BOLD, the corporate venture capital arm of L’Oréal, and Greycroft (which backed Shader and Stability AI) also participated.
The company plans to expand its AI Studio platform, allowing creators and brands to independently manage campaigns.
AI-powered video advertising
Rembrand was founded in 2022 by Ahmed Saad, David Wiener, Omar Tawakol, and Abdelrahman Mohamed in the US. The company’s AI-powered technology integrates brands into video content, providing a non-intrusive and engaging advertising experience for viewers. The company’s platform offers a range of benefits for advertisers, including increased brand awareness, improved engagement, and access to premium video inventory with longer time-on-screen and additional ways of generating attention using AI tools.
The company works with a vast network of global content owners and media companies to deliver unparalleled reach and scale for its brand partners.
The additions happen in post-production, so the shoot can happen and the product placement happens later. It will have no impact on developing a story and sponsorships can be sold after content is made. Apparently, content creators can make money from their entire content library.
How is it better than traditional advertising?
Termed “generative fusion AI”, the company helps creators switch placements in and out as they change advertisers and brands while maintaining ownership of the integration. While traditional visual effects for product insertion can take weeks, Rembrand’s AI capabilities help virtual objects to be inserted within hours.
It allows brands and advertisers to customise their target audience and increase product visibility. Its case studies showed that insertions saw a five times higher video completion rate, eight times more screen time and 27% more brand awareness, compared to standard video ads.
Tom Chavez, Co-Founder and General Partner at super{set} added, “Rembrand is at the forefront of a major shift utilising AI in advertising, and we are excited to partner with them as they scale their business and transform the way brands connect with consumers.”
“We are thrilled to have the backing of such a distinguished group of investors,” said Omar Tawakol, Rembrand CEO and co-founder. “This funding will enable us to accelerate our growth, expand our team, and continue to innovate our technology platform to meet the evolving needs of advertisers and content owners across the broader video marketplace.”
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