RedTrack, an AI-driven analytics and automation platform for media buyers, has secured $3.2 million in Series A funding. The round was led by Lead Ventures with participation from InstaVC, Iron Wolf Capital, and angel investor Balazs Gandera.
Funds utilisation
The new funds will be used to strengthen the product team, accelerate AI product development, and capitalise on existing inroads into the US market.
Balázs Haszonics, CEO at LeadVentures, said: “RedTrack understood the fundamental disadvantage many e-commerce and DTC businesses face when it comes to digital marketing. Not only did they build an affordable and transparent solution for these SMEs, they created a platform so efficient and intelligent that it’s useful to digital marketing teams in companies of all sizes. They’ve already proven their marketability and their forward-thinking tendencies when it comes to features, and we’re happy to help them continue this growth.”
What issue does it address?
The IAB/PwC Internet Advertising Revenue Report shows internet ad revenues reached the highest of $225 billion in 2023, with $64.9 billion from social media ads. However, the digital ad tracking market is fragmented, and advanced tools are costly for SMEs, forcing them to rely on platform-specific services. As third-party cookies fade, inconsistent data makes it harder for marketers to analyse ad spending accurately.
Resolving this issue, RedTrack gives this under-served market of SMEs an affordable solution that’s just as sophisticated as those being used by major corporations and agencies.
AI-powered analytics and automation platform
Founded in 2017 by Vladyslav Zhovtenko in Vilnius, Lithuania, the company aims for media buyers in the direct-to-consumer (DTC) e-commerce space. It helps them track performance, gain insights, and automate decisions, all without switching between multiple trackers or platforms.
RedTrack’s combined analytics and automation platform is designed to let businesses see and measure their ads, from initial awareness-building to performance. Businesses use it to better understand which channels are driving acquisition and retention, going beyond standard campaign performance metrics. Seamless integration with social-media and shopping platforms like Facebook, TikTok, Google, WooCommerce, and Shopify are built in.
It provides a full picture of campaign performance in one interface, helping buyers avoid ineffective ads and scale successful ones. Its automation turns insights into actions with AI-driven benchmarks, allowing media buyers to focus on strategy and creativity, rather than getting bogged down in repetitive tasks where mistakes are often made.
Plug-and-play simplicity and affordable fixed-fee model make the platform an efficient, scalable solution for mid-market and SMB companies. It is available on a subscription basis instead of taking a percentage of ad spend
Currently, RedTrack serves over 800 businesses, including eCommerce shops and marketing agencies, across 100+ countries. The platform manages 60,000 ad accounts and helps generate over $2 billion in revenue.
Vladyslav Zhovtenko, CEO of RedTrack, said:“We initially distinguished ourselves by bringing analytics and automation together, and then by offering this package to customers at a super transparent and predictable price. Now that we’ve done that, we’re focusing on improving the platform and building a multi-touch attribution model. When you’re selling a complex product, one touchpoint isn’t enough. RedTrack lets businesses see the entire funnel and understand every interaction. This funding round will boost our efforts to provide this holistic view for digital marketers in companies across industries.”
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