With two successful entrepreneurial journeys under his belt, Nicholas Loise shares insights from building a company to a successful exit (2006-2012) and starting anew in 2020. Drawing from his experiences, he emphasizes the power of peer groups, consistent sales efforts, and an unwavering focus on growth. Here’s a glimpse into his entrepreneurial playbook.
1. Nicholas, can you share the journey of your first company and its successful exit?
From 2006 to 2012, I built my first company with the goal of creating something valuable and scalable. While it was an exciting time, there were significant challenges—particularly around breaking through growth barriers and accessing capital. What made the difference for me was surrounding myself with the right peer groups and coaching. Their insights and support helped me navigate complex decisions. Ultimately, I achieved a successful exit, which was both rewarding and a huge learning experience.
2. You started another company in 2020. What inspired you to take the entrepreneurial plunge again?
After exiting my first company, I spent some time reflecting on what truly drives me. I realized that building and growing businesses is my passion. In 2020, I decided to start fresh, leveraging everything I had learned. My focus this time was not only on growth but also on creating something that could make a meaningful impact, particularly in sales performance—a critical area for any business.
3. What challenges did you face in your entrepreneurial journey, and how did you overcome them?
Breaking through growth barriers and accessing capital were consistent challenges in both ventures. Over time, I learned the importance of being part of a peer group. These groups provided invaluable perspectives and helped me avoid common pitfalls. Coaching also played a pivotal role, keeping me focused and accountable. Additionally, I maintained a relentless focus on sales and marketing, understanding that consistent effort in these areas drives business success.
4. What advice would you give to entrepreneurs just starting out?
Get involved in a peer group—they are game-changers. Surround yourself with people who have been through the same challenges and can offer practical advice. Focus on sales every single day, grow your network, and always be marketing. And most importantly, remember that personal growth is just as important as business growth. When you invest in yourself, you’re better equipped to handle the demands of entrepreneurship.
5. What’s been your proudest entrepreneurial moment so far?
Exiting my first company was definitely a highlight. It validated years of hard work and showed me what’s possible with the right strategy and execution. However, growing my current company and seeing the impact we’re making on clients’ sales processes has been equally rewarding. Watching our work directly contribute to their success is what drives me.
6. What’s your vision for the future?
My focus is on continuing to grow my current company and positioning it for a successful exit down the line. Beyond that, I want to dedicate more time to helping other entrepreneurs, particularly in the sales space. My goal is to make a lasting impact by sharing what I’ve learned and helping others navigate their own journeys to success.
Final Thoughts
Nicholas Loise’s entrepreneurial path is marked by resilience, strategic growth, and a commitment to making an impact. Whether it’s through his own ventures or guiding others, Nicholas exemplifies the power of consistent effort and community. To learn more about his work, visit salesperformanceteam.com.