Ecomtent, a London-based generative AI startup focused on helping sellers and retailers optimise for AI-powered search, has secured $1.4 million in funding. The round was led by MaRS IAF and included Twinpath, Techstars x eBay Ventures, and notable C-Suite Angels from top retailers and the tech industry.
Brainchild of Amazon alumnus
The way shoppers discover products online is undergoing a permanent transformation. With AI-powered search becoming the norm, traditional SEO is becoming obsolete. In the world of AI search, understanding customer intent is what matters. Businesses that fail to adapt will likely become invisible to consumers. This is where Ecomtent comes into the picture with its AI technology that kills SEO searches.
Ecomtent was founded in 2022 by Max Sinclair, a former Amazon executive who led key initiatives such as the launch of Amazon in Singapore and Amazon Grocery across the EU, and Timur Luguev, a PhD and Postdoctoral Researcher in Machine Learning. It revolutionises how sellers and retailers prepare for an LLM-search-based future.
AI-powered ecommerce search
AI-driven search is gaining momentum—evidenced by tools like ChatGPT launching live search functionalities after becoming the 10th most visited website globally. The company leverages advanced AI technology to help ecommerce sellers and retailers optimise their visual and written product listing content for AI-powered search. By generating intent-based matching content at scale, Ecomtent enables businesses to improve their discoverability and conversion rates in the evolving online shopping landscape.
Its platform generates visual and written content optimised for AI-powered search, such as Amazon’s RUFUS, streamlining workflows, saving weeks of manual effort, and easing bottlenecks for content teams and external agencies.
Ecomtent has already achieved significant milestones, successfully piloting with major retailers and generating annual revenues of $11 billion and $14 billion. These accomplishments have established the company as a go-to solution for the Amazon seller community, enabling them to produce high-quality lifestyle images, infographics, A+ Content, and optimised copy at scale. It also helps them slash hours of manual work and reduce costs for SEO, photoshoots, advertising, and more. Ecomtent’s patented technology also enables conversion rates on product listings by up to 30%.
“The way people shop online is undergoing a profound transformation,” said Max Sinclair, CEO of Ecomtent, “and therefore also how sellers and retailers optimize for discoverability and conversion is changing. Longtail keyword matching is dead. The future lies in aligning with customer intent, across both written and visual assets.”
Vincenzo Toscano, CEO of the full-service Amazon and Walmart agency Ecomcy, praised Ecomtent’s technology: “I have been incredibly impressed with Ecomtent’s technology, which has made our internal content team 10x more productive in terms of speed and scale.” Emil Savov, Managing Director of MaRS IAF, added: “We are excited by the unique composition of Ecomtent’s founding team and the specialist AI talent they’ve recruited from elite institutions. They are seizing this incredible opportunity to build a category-defining business.”
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