Munich-based proptech Predium, a provider of ESG management solutions for the real estate and finance industry, has secured €13 million in a Series A funding round led by Norrsken VC, an investment arm of Klarna founder Niklas Adalberth’s Norrsken Foundation. Existing investors, including UVC Partners, b2venture, and Mutschler Ventures, also contributed to the strategic investment.
The fresh capital will enable Predium to solidify its position as a leading real estate intelligence platform for sustainable and economic management while tapping into new markets.
Supporting sustainability and profitable estate management
The real estate sector faces unprecedented challenges, with most existing environmental reporting and optimisation (ERO) systems functioning merely as passive data repositories that fail to drive proactive decision-making. The European Union’s ambitious goal of achieving a climate-neutral building sector by 2050, coupled with volatile interest rates, is creating a new wave of pressure on building values and yields. As such, non-ESG-compliant buildings now face direct financial penalties through reduced market value, intensifying the demands for sustainability and economic performance transparency from investors, banks, and business owners.
Founded in 2021 by Jens Thumm, Maximilian Körner (who also founded boost.fit and boost technologies UG), and Mohamed Ali Razouane, Predium challenges traditional systems by empowering real estate and finance companies to make strategic, data-driven decisions about their capital and property portfolios. The company focuses on improving operational efficiency and long-term profitability by enabling rapid and comprehensive ESG assessments and developing detailed renovation roadmaps for CO2 reduction, complete with investment calculations.
Speaking to TFN, Jens Thumm, CEO and co-founder of Predium, elaborates: “Market shifts due to regulatory changes and interest rate fluctuations have made traditional approaches to real estate less effective. Historically, the focus was on transactions and value appreciation. Today, real estate companies must focus on managing existing properties within their portfolios through proactive strategies.”
“Predium addresses this shift by automating processes and providing data-driven tools to help companies make strategic decisions, ensuring they meet regulatory requirements and maintain profitability,” continued Thumm.
Predium’s use of AI and automated recommendations
The platform’s technological edge lies in its ability to process existing data intelligently. For instance, Predium automatically enriches incomplete information using artificial intelligence, satellite imagery, and advanced 3D modelling by leveraging energy performance certificates and invoices. Users receive comprehensive ESG metrics, stranded asset risks, and critical financial indicators through an intuitive interface.
Unlike traditional solutions, Predium uses AI to generate automated recommendations that help companies optimise real estate investments while balancing profitability and sustainability. Thumm explains, “Our platform leverages AI and satellite imagery to gather precise data on building envelopes and technologies, enabling highly accurate assessments of energy usage, CO2 emissions, and other critical ESG metrics. We go beyond data collection by providing actionable recommendations that guide real estate companies in making informed decisions about property acquisitions, sales, and renovation priorities.”
This approach allows Predium to help customers comprehensively assess asset risks and make strategic decisions about purchasing, renovating, or selling properties. The company has already gained traction on the market and has attracted notable clients, including Deutsche Investment Group, Colliers, and Baloise.
The future of real estate is data-driven
While many market players historically achieved strong returns through favourable interest rates, future success will depend on proactive and sustainable property management. Thumm concludes, “Market participants who do not embrace data-driven management will likely struggle and potentially fade from the market, while those who adopt innovative tools like Predium are positioned to thrive in an increasingly competitive environment.”
Agate Freimane, General Partner at Norrsken VC, underscores the urgency of this technological shift: “Real estate is experiencing a critical transformation as the imperative to decarbonise becomes increasingly pressing. We were drawn to Predium’s approach of collaborating with real estate owners and operators to enable intelligent, data-driven decisions that enhance asset value and promote sustainability. We are excited to support Predium on this impactful journey.”
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