Most new website owners think that by building a website, they will get traffic automatically. Unfortunately, that’s not true online. The old saying “build it and they’ll come” does not hold true in the online world.
A great way to get targeted prospects is to position your website high in the search engines for the keyword you are targeting. It is called SEO or search engine optimization.
Although there are many SEO companies that can help you do this, it would be far better learn how to try it for yourself first. Most people makes SEO harder than it really is and they are many SEO beliefs and tales around if you browse some of the widely used SEO discussion boards.
The first step in SEO is to determine the base keyword of your website and then get a SEO keyword tool. There are many such tools available online. Some are desktop tools while others are online services. Most require a payment or monthly ongoing fee however, there are a few good SEO keyword tools that are free.
One such tool is the Google keyword tool. keywords database This tool is provided for AdWords promoters but it can be used for SEO purposes. Simply enter the keyword and Google will reveal the monthly search volume as well as the related key-phrases.
You can also see the cost per price for that keyword as well as Google trends for their keyword. You can use this tool to give you ideas for hundred of other key-phrases that people are trying to find which are related to your website.
The only disadvantage of the Google keyword tool is that it does not tell you how competitive that keyword is.
Another SEO keyword tool that does that is Wordtracker. Wordtracker is quite a popular keyword search tool that has over 40 million keywords in its database. It is just like Google keyword tool except it does tell you know how competitive a keyword is, however their keyword database does not come from Google but from meta search engines such as metacrawler.
While they are some arguments about the accuracy of their database since very little one today uses meta search engines, it is in my opinion still a good point of reference.