Digital wallets are booming, with over 4 billion people worldwide using them for daily payments and boarding passes. Traditional wallet cards have been static and limited in features. Miss Moneypenny Technologies elevates the standard wallet card to a dynamic, interactive engagement layer, revolutionising customer interactions through real-time communication, efficient data collection, and personalised services, all while reducing costs and simplifying processes.
Miss Moneypenny Technologies has secured an $8M seed round to advance mobile customer engagement with its SaaS platform, Wallet Studio. The round was led by European venture capital firm Earlybird, with participation from existing investor b2venture, a leading European early-stage investor. This investment will accelerate Wallet Studio’s growth and expansion, furthering its global market strategy.
Anna Bojic, Co-founder and CEO, told TFN exclusively: “The funding will be used to scale Wallet Studio as an enterprise platform — expanding our product, growing our GTM team, and continuing our international expansion. Many existing global clients use our solution internationally, and we see that the barriers to expanding to other countries are relatively low. We’re particularly focused on accelerating adoption in key verticals like insurance, where we’re already seeing strong traction.”
Transforming what’s possible with Apple and Google Wallets
Before launching Wallet Studio, the founders of Miss Moneypenny Technologies spent seven years pioneering wallet technology as a tech agency, delivering large-scale, high-impact projects for global market leaders. In 2022, they transformed this deep expertise into Wallet Studio — an enterprise-grade SaaS platform built for scale, security, and impact.
The founding team combines diverse strengths: CEO Anna Bojic brings a background in critical thinking and fine arts, CTO Vinh Hoi Le Chau (Vinny) pairs architectural training with machine learning expertise, and Marc Lampe (Co-CEO, Growth) built and exited his first company before age 21. Together, they blend deep knowledge across business, creativity, and technology, making Wallet Studio a category-defining platform.
Wallet Studio transforms what’s possible with Apple Wallet and Google Wallet, enabling businesses to use them as communication and access tools for seamless customer connection. This addresses growing consumer “app fatigue,” as customers increasingly prefer direct engagement through digital wallets over downloading brand-specific apps with low retention rates.
“We want to be the one standard for that kind of new engagement that nobody had on their radar, but we’ve been tinkering with it for so many years, and we know this will be a big thing,” Bojic told us.
Through Wallet Studio’s advanced mobile wallet cards, these brands are leading the digital transformation, achieving engagement rates up to 80%. This performance highlights Wallet Studio’s pivotal role in redefining business-customer connections in the digital age.
Behind Miss Moneypenny Technologies: an enterprise-ready platform
Wallet Studio offers an enterprise-ready platform that transforms digital wallet cards into interactive, intelligent communication tools. Unlike competitors offering static wallet cards or requiring extensive custom development, Wallet Studio enables real-time, personalised communication, automated data flows, secure and scalable enterprise solutions, and plug-and-play implementation across industries.
Bojic explained: “What sets us apart, even from custom solutions, is our ability to turn digital wallet cards into interactive, intelligent access and communication tools that enable real-time, personalised communication, data flows, and automation.”
The platform transcends simple wallet card design, creating a comprehensive communication hub across various industries. Its current focus is on insurance but is expanding into mobility and telecommunications. Insurance is particularly well-suited for this technology because policies are typically “set-and-forget” products with limited touchpoints. Digital wallet passes create ongoing engagement through policy updates, renewal reminders, claims status notifications, and more.
Wallet Studio offers brands direct customer engagement through interactive wallet experiences in an era of app fatigue. The platform creates dynamic, always-on digital touchpoints that reduce operational costs and enhance ROI. It’s a scalable solution for industries modernising customer interaction strategies and streamlining operations while delivering personalised customer experiences.
“No one else has built an enterprise-ready, scalable, secure platform that companies can implement instantly without extensive infrastructure development. You can either hire a designer and use a plugin, ending up with a limited, static wallet card, or face extensive in-house tech development to digitise processes individually,” added Bojic.
The impact? Already trusted by major global brands
Trusted by major global brands, Wallet Studio transforms customer engagement by turning digital wallets into interactive tools that provide unmatched convenience, effectiveness, and cost efficiency.
Zurich Insurance, a leading global company in the insurance sector, highlights that the platform has become essential to their customer engagement strategy. “Our aim is to offer the option of a digital insurance card for every customer, across every policy. This initiative aligns with our commitment to customer centricity and presents a promising business model for Zurich. We are dedicated to driving this forward because we truly believe in its potential,” says Joel Agard from Zurich Insurance.
SIXT, a global leader in mobility solutions, finds Wallet Studio an essential addition to its suite of customer engagement tools. “Wallet Studio’s technology seamlessly complements our customer engagement ecosystem, making it easier for us to build loyalty through a seamless, customer-centric experience,” said SIXT CEO Alexander Sixt.
“Wallet Studio is fundamentally changing how businesses interact with customers. By transforming digital wallets into dynamic engagement tools, they set the stage for a new era of customer connection. We believe this tech will revolutionise business-customer interactions and reshape cross-industry engagement strategies,” said Dr. Christian Nagel, an early investor in neobank N26 and Co-founder & Partner at Earlybird.
“Wallet Studio is redefining how enterprises engage with their customers, offering a scalable, no-code, powerful, and easy-to-implement solution. Their traction with global brands and the team’s deep expertise convinced us of their potential to lead this emerging category. We’re proud to support their next growth phase,” said Gerrit Jurilj, Partner at b2venture.
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