Companies are grappling with a costly paradox in customer service: despite significant investments in AI technology, they are losing billions due to poor service delivery. Automaise brings a unique solution ‘with its AI agents, effectively tackling this challenge. They offer a comprehensive support platform that enhances efficiency through customer self-service, augmented agent capabilities, and automated workflows. This allows human agents to focus on complex tasks, improving overall service quality.
Automaise, focused on enhancing business productivity through AI, has secured €5 million in Series A funding. Oxy Capital led the round, with participation from BrightPixel, Armilar, and HCapital – existing investors who reinforced their commitment. This follows a €1M seed round in February 2021, showing growing confidence in Automaise’s vision.
The investment will support Automaise’s expansion and the evolution of its enterprise-ready Agentic AI platform, which streamlines AI integration into customer experience operations. The company plans to enter new markets across Europe and the United States while strengthening its teams with fresh talent. Automatize has shown impressive growth, with revenue reaching $3.1M in 2024 (35-person team), up from $2.2M in 2023 and $1.2M in 2021.
Investment goal: bringing next-gen AI agents
The funding will primarily fuel Automaise’s expansion into European and U.S. markets. The company plans to hire 30 new employees by the end of 2025, bolstering all departments. Automaise will continue enhancing its AI platform, making next-generation AI Agent implementation accessible to businesses without technical complexity. Initial expansion targets include Germany, the UK, and the U.S. East Coast, using strategic partnerships and region-specific direct sales approaches.
For Automaise’s CEO Ernesto Pedrosa, this investment round represents “a vote of confidence in our vision and a catalyst for our expansion.” He adds, “With this investment, we will accelerate innovation, expand globally, and bring our AI solutions to more businesses, optimising customer service and driving productivity. Companies that don’t adopt AI now will fall behind, and our solutions enable them to do so quickly, efficiently, and without technical complexity.”
Behind Automaise: a low-code platform for process automation
Founded in 2017 in Braga, Portugal, by ex-Microsoft executives Ernesto Pedrosa and Carlos Oliveira, Automaise leads in AI-driven business productivity solutions. The company partners with leading national and international brands to accelerate digital transformation and enhance customer relationships, revolutionising operational optimisation and automation.
The founders developed Automaise as an innovative, low-code platform for AI-powered process automation. Their mission is to improve customer care and decision-making processes radically. This addresses a critical market need, as research shows most AI implementations in customer service fail to deliver expected ROI due to complex integration and poor user experience.
The startup tackles the common problem of costly AI investments failing to deliver immediate impact. Their comprehensive AI-powered platform enhances efficiency and service quality while freeing human agents to handle more complex tasks.
Since 2017, Automaise has grown steadily, attracting major retail, banking, insurance, and telecommunications clients, including Intelcia, Altice, Sonae MC, Novobanco, Via Verde, and Talgo. In today’s talent shortages and efficiency demands, Automaise’s AI solutions have helped businesses boost productivity by up to 60%.
Combining advanced AI capabilities with ease of use
Unlike competitors Amelia, Cognigy, and Kore.ai, Automaise offers an all-in-one platform combining advanced AI with simplicity, which is ideal for businesses seeking to streamline customer service without heavy technical investment. The company also differentiates itself from Inbenta, Observe.ai, and DigitalGenius through rapid deployment (weeks versus months) and flexible pricing.
Speaking specifically, Automaise integrates multiple automation capabilities, conversational AI, back-office process optimisation, and decision automation in a single platform. Compared to competitors’ siloed solutions, this reduces complexity and deployment time.
“In today’s business landscape, efficiency, productivity, and cost reduction are competitive advantages. AI drives operational efficiency, enabling organisations to do better and faster. Companies that fail to recognise this will lose agility and relevance,” says Ernesto Pedrosa. He adds, “At Automaise, we don’t believe in AI replacing people — we believe in AI empowering them. We’re building a future where businesses are more agile, innovative, and ready for tomorrow’s challenges.”
The company’s no-code, low-code environment enables quick deployment of AI-driven workflows without extensive technical expertise. Built on scalable microservices with future-proof cloud technologies, Automaise ensures reliability and adaptability. This approach addresses common implementation challenges, as 75% of contact centres struggle with AI integration due to technical complexities.
The platform employs cutting-edge AI technologies, including deep learning architectures like LSTMs, CNNs, and Transformers, to process structured and unstructured data. Transfer learning and active learning features ensure high performance even with limited data.
“Automaise stands out by combining cutting-edge technology with high-value, practical solutions for businesses. We recognise a skilled and ambitious team that can drive international expansion in a rapidly growing sector,” says Tiago Proença, Private Equity Associate at Oxy Capital.
The platform streamlines deployment and delivers quick efficiency gains, addressing common challenges of failed or delayed AI implementations. Looking ahead, Automaise plans to integrate generative AI models with new features for personalised customer interactions and proactive issue resolution, which will launch in Q4 2025. These additions will complement existing capabilities and strengthen Automaise’s position in next-generation customer service automation.
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