Traditional surveys are prone to inaccuracies — participants often provide imprecise answers or lack motivation. Experial eliminates these biases with simulation-based audience analyses, which are up to 100 times more cost-effective than traditional methods. While conventional studies take weeks, Experial delivers reliable insights in real time. This enables companies to align daily decisions with customer needs and preferences, ultimately boosting long-term profitability.
The deeptech startup has just closed a €2 million pre-seed funding round led by Capnamic. Xdeck and renowned angel investors, including Professor Bernd Schmitt from Columbia University, supported the round. This funding will help Experial develop its AI-powered digital twins and enable companies to make market decisions more quickly and accurately.
With the new funding, Experial has expanded its team, welcoming Dr. Nils Rethmeier as co-founder and CTO. The company already works with major clients such as Fressnapf, TDK, and Versicherungskammer Bayern.
How experial makes market research faster and more precise
Experial was founded in 2022 by Dr. Tobias Klinke and Nader Fadl, both with academic backgrounds at Bergische Universität Wuppertal. Their machine learning-based technology simulates consumer behavior, demographic patterns, and purchasing decisions without using personal data. This allows companies to conduct real-time market tests, campaign analyses, and product feedback evaluations.
Dr. Tobias Klinke, co-founder and CEO of Experial, explains: “Our vision is to make data-driven consumer research accessible to every company. Instead of costly and time-consuming surveys, our AI-powered digital twins deliver fast, precise, and scalable market analyses.”
In the competitive landscape, Experial distinguishes itself by focusing on real-time market testing and analysis without using personal data, simultaneously addressing both speed and privacy concerns.
Using digital twins of target audiences, the technology enables companies to conduct market tests, campaign analyses, and product feedback evaluations in real time without using personal data. The system simulates human behavior, demographic patterns, and purchasing decisions, offering a fast, cost-effective, and ethically sound alternative to traditional market research.
The company’s approach is grounded in solid academic research. Co-founder Tobias Klinke recently published a paper titled “Digital Customer Twins: A New Era of Market Research” in the Transfer journal (Issue 02/2024), collaborating with Professor Bernd Schmidt from Columbia University. The company was recently awarded the EHI Science Prize in the “Best Startup” category, recognising the innovation behind its technology.
Expansion and further development of the technology
Now, Experial is taking the next step by developing its platform further. The team is introducing specialised market research agents capable of conducting qualitative data analyses, interviews, and surveys. AI-powered digital twin technology is also optimised with a validity score to assess synthetic statements.
Another key advancement is the ability to analyse visual stimuli, such as social media content and advertisements, allowing companies to gain even more precise market insights.
Olaf Jacobi, Managing Partner at Capnamic, comments: “Experial impressively demonstrates how artificial intelligence can revolutionise market research. The technology has the potential to usher in an entirely new era of data-driven decision-making. We are excited to support the team on this journey.”
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