The fashion industry faces significant environmental and social challenges, from complex and opaque supply chains to resource-intensive production processes. Fairly Made tackles these issues head-on by leveraging technology to provide transparency, traceability, and measurable impact data.
Through its innovative digital passports, the company enables consumers to understand a product’s journey, from raw materials to final production. Meanwhile, its Ecodesign module helps brands make sustainable choices early in the design phase, reducing waste and improving overall sustainability.
Today, this women-led French startup in sustainable fashion has secured €15 million in a funding round led by BNP Paribas Solar Impulse Venture Fund, GET Fund, ETF Partners, and FrenchFounders. This investment will fuel the company’s transition into a pure technology player, reinforcing its role in driving sustainability and transparency across the fashion industry.
With this fresh injection of capital, Fairly Made plans to enhance its technology platform, scale its expert team, and expand its global footprint. The funding will support the continuous development of its SaaS platform, enabling brands to measure and improve the environmental and social impact of their supply chains. The company is also strengthening its presence in key markets, building on its 2023 expansion into Milan as it targets further international growth.
Addresses fashion’s most pressing challenges
Fairly Made was co-founded in 2018 by two French entrepreneurs, Laure Betsch and Camille Le Gal, both deeply committed to transforming the fashion industry. Drawing from their backgrounds in sustainable business practices and supply chain optimisation, they launched Fairly Made to bridge the gap between brands and responsible sourcing. Their shared mission is to equip brands with the tools needed to make informed, ethical decisions while meeting growing regulatory and consumer demands.
The fashion industry faces significant environmental and social challenges, from complex and opaque supply chains to resource-intensive production processes. Fairly Made tackles these issues head-on by leveraging technology to provide transparency, traceability, and measurable impact data. Through its innovative digital passports, the company enables consumers to understand a product’s journey, from raw materials to final production. Meanwhile, its Ecodesign module helps brands make sustainable choices early in the design phase, reducing waste and improving overall sustainability.
“Developing a robust SaaS platform allows us to support brands in addressing the environmental and social challenges of tomorrow. By combining traceability, ecodesign, and consumer transparency, we are equipping the fashion industry with the tools needed to drive meaningful change.” said Laure Betsch, Co-founder of Fairly Made.
“After six years of growth, our international expansion reflects our ambition to become the global leader in sustainable fashion. We are proud to support brands worldwide (Versace, LVMH, Paul Smith, SMCP, ba&sh, Another Tomorrow, A.P.C, Courrèges…) in their transition toward greater transparency and responsibility,” added Camille Le Gal, Co-founder of Fairly Made.
How Fairly Made transforms fashion
At its core, the fashion tech startup provides a comprehensive 360° SaaS platform that allows brands to assess, monitor, and improve their sustainability efforts. Key features include:
- Supply chain traceability: Ensures brands can track every step of their production process.
- Environmental & social impact measurement: Provides precise insights into emissions, water use, and labor conditions.
- Regulatory compliance support: Helps brands meet evolving sustainability regulations across different markets.
- Consumer transparency tools: Digital passports enhance trust by offering verified sustainability claims.
By integrating these solutions, Fairly Made acts as a key partner for brands looking to transition towards responsible fashion practices.
Future roadmap and industry impact
As sustainability regulations tighten and consumer expectations rise, Fairly Made is well-positioned to become a dominant force in the sustainable fashion technology space. With over 100 brands already leveraging its platform, the company aims to deepen its impact globally while continuously refining its tech-driven solutions. With its latest funding, expanding team, and ambitious roadmap, Fairly Made is not just a sustainability advocate but a transformative force shaping the future of fashion.
“BNP Paribas Solar Impulse Venture Fund is thrilled to support Fairly Made in its mission to drive a more sustainable future for fashion, aligning with our commitment to advancing the ecological transition. Once a nice-to-have, supply chain visibility has now become a critical first step in implementing sustainable practices. Already a key player in the industry, Fairly Made leverages its cutting-edge SaaS platform to deliver transparency and traceability at scale, while its newly launched Ecodesign module addresses the growing demand for actionable change within the industry. Backed by a visionary team, the Company’s innovative solutions have already earned the trust of an impressive roster of flagship clients. With this round, we are excited to support the company’s global expansion and its continued impact on creating a more sustainable future,” said Laura Wirsztel, Partner at BNP Paribas Solar Impulse Venture Fund.
“The Fairly Made team developed the leading supply chain transparency software for the textile and apparel industry. The investment in Fairly Made reflects our commitment to empowering businesses to drive sustainable growth and foster more equitable, responsible supply chains. It aligns perfectly with the Triple Top Line methodology, GET Fund’s’ impact investing approach,” said Beatrice-Carla Böhm, Principal at GET Fund.
“At ETF Partners, we recognise the significant potential of Fairly Made’s innovative approach to supply chain transparency and impact assessment in the fashion industry. Their platform aligns with our vision for a more sustainable future, and their impressive growth—creating 100 million digital passports in just six years—demonstrates the scalability of their solution. We are proud to support Fairly Made as they empower brands to make data-driven decisions for a more ethical and environmentally conscious fashion industry,” stated Lucy Rands, Partner at ETF Partners.
“We are proud to once again support Fairly Made’s international growth by leveraging the strength of Frenchfounders’ extensive business retail network. This commitment aligns perfectly with the mission of our investment platform,” Géraldine Le Meur, Partner at Frenchfounders
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