Urban retailers face major challenges managing inventory and logistics in crowded spaces, often leading to waste and environmental impact. Supply chain startup Ridelogix tackles these issues with its intelligent inventory management system and e-cargo bike deliveries, creating a sustainable, efficient replenishment model that reduces waste and improves urban logistics.
Today, Ridelogix closed its pre-seed funding round, led by Bethnal Green Ventures. This marks BGV’s second investment in Ridelogix, following the startup’s selection for a £33 million tech for good fund last year. The fund, backed by the British Business Bank and M&G Capital, will support 100 startups over four years and aims to reach £50 million by May 2024.
This investment marks BGV’s first lead investment in a company from its initial accelerator cohort under the new fund. The cohort focuses on three impact themes: ‘sustainable planet’, ‘healthy lives’, and ‘inclusive society’.
Lili Kyuchuk-Pakyuz, co-founder of Ridelogix, told TFN exclusively: “The funding will help us hire more tech and operations talent to enhance our platform and expand enterprise support. It will also strengthen our operational base for customer onboarding.”
Creating a more sustainable approach to urban consumerism
Ridelogix was co-founded by Lili Kyuchuk-Pakyuz and Serhat Kyuchuk-Pakyuz in London in early 2023. Serhat brings extensive supply chain experience from his role as Senior Manager at Amazon, while Lili contributes financial expertise from her time at Oakley Capital and Goldman Sachs.
The founders set out to revolutionise urban consumerism by tackling retail logistics’ inefficiencies. Lili explained: “Ridelogix was created from a mix of personal frustration—seeing half-empty vans clogging London streets and the vast amounts of waste generated by retail operations—and professional experience in retail, supply chain, and logistics.
Not only is this waste bad for the environment but it also costs retailers. In fact, the combined cost of lost sales from out-of-stocks, along with the deep discounts required to sell that extra stock — often known as inventory distortion — was estimated to cost retailers $1.77 trillion in 2023.
We knew there was a smarter, more sustainable way to run distribution of urban inventory and generate higher sales. It started as a personal initiative, but the market need was also clear. To date, over 5,000 zero-emissions deliveries to retail stores have been completed on our platform.”
Ridelogix aims to boost retail efficiency and sustainability through a rapid, circular inventory replenishment model. By combining smart inventory insights with e-cargo bike deliveries, the company reduces waste and CO2 emissions while improving stock availability across retail channels.
Behind Ridelogix: combining smart inventory insights with scheduled eCargo bike deliveries
Ridelogix pairs intelligent inventory insights with scheduled e-cargo bike deliveries to benefit retailers and consumers. Lili explained: “We combine deep supply chain expertise with advanced analytics to help retailers optimise product availability. Our solution uniquely includes fast, zero-emissions e-cargo bikes to ensure stock reaches the right place at the right time.”
The platform provides city retailers real-time visibility into stockholding issues, recommends inventory optimisation strategies, and delivers products via e-cargo bikes. This approach minimises waste in urban retail while boosting efficiency and profit margins.
“Most logistics solutions tackle just one piece of the puzzle — either providing couriers or offering analytics software. We integrate both analytics and execution,” said Lili Kyuchuk-Pakyuz, co-founder and COO. “We’re also more sustainable. While large trucks contribute to congestion and pollution while often running below capacity, our e-cargo bikes produce zero emissions and can carry up to 300kg, including the rider.”
Addressing competition, Lili noted: “While competitors like Nextail and Onebeat offer strong forecasting and inventory management solutions similar to ours, Ridelogix goes further. We don’t just make recommendations—we ensure execution and agility, helping retailers unlock additional sales through our next-generation inventory ecosystem.”
Becoming the operating system for sustainable and efficient urban inventory replenishments
Ridelogix aims to become the operating system for sustainable urban inventory replenishment. Lili concluded: “We’re seeing strong retailer interest, and our next step is building the right team to enhance our product’s sophistication. This will help us handle increased demand and expand beyond inventory replenishment to include returns and excess stock collection.”
Nelly Lavielle, Partner Investment Principal at Bethnal Green Ventures, commented: “Our latest fund backs tech-for-good startups driving impact for people and planet at scale. Ridelogix addresses a critical retail challenge—knowing where and when inventory is needed most and moving it sustainably to prevent lost sales and overstocking waste. Strong retailer interest shows how timely their solution is, which is why we chose to lead this round.”
The post Exclusive: Ridelogix, led by ex-Amazon and Goldman Sachs duo, to transform urban retail logistics, following BGV’s £33M fund close appeared first on Tech Funding News.