As the new CEO of Hazera Seeds, I am excited about the future of our industry and how we help to shape global agriculture. Our company’s journey is built on innovation and customer-focused solutions.
Putting Growers First
The core of Hazera’s strategy is our total commitment to our growers. They are not just customers – they are our innovation partners. Their challenges guide our research, their requirements shape our products, and their achievements determine our success. We are investing heavily in customer engagement and working with customers to improve our service and quality to the highest level. Our goal is to be more than a seed supplier – we want to be a trusted partner helping growers achieve efficiency, sustainability, and profitability.
Global Reach with Local Understanding
As part of the Limagrain Group, Hazera operates in 130 markets worldwide. Through our 11 subsidiaries and our joint venture in China, we combine global expertise with local knowledge. We are deeply integrated in these markets, understanding each region’s specific challenges and opportunities. This global-local connection helps us develop customized and appropriate solutions, whether water-efficient traits for arid regions or cold-tolerant varieties for temperate zones.
Innovating for Future Challenges
Innovation drives Hazera forward. We are not only solving today’s agricultural challenges – we are preparing for tomorrow’s. Climate change, labor shortages, and sustainable farming practices lead our research and development efforts.
Our “Tomatoes that work for you” campaign demonstrates this forward-thinking approach. We are developing tomato varieties with improved harvest efficiency to address labor challenges and enhance shelf life to reduce waste. We are also focused on developing climate-resilient varieties that can withstand environmental stresses, knowing that today’s seeds must perform in tomorrow’s climate conditions.
Commitment to Sustainability
Sustainability guides both our operations and innovations across every aspect of our business. We are actively developing drought-resistant varieties and crops with enhanced sensory and nutritional qualities to meet future food security challenges.
Our commitment extends beyond seed development to comprehensive end-to-end supply chain optimization. This includes advanced demand forecasting and delivery systems that improve operational efficiency and significantly reduce our environmental impact.
Through these integrated approaches to sustainability, we are working to create lasting positive change in agricultural practices while maintaining high productivity standards.
Future Outlook
We will continue leading through innovation, keeping growers central to our mission. We will use our global presence to bring cutting-edge solutions to local challenges, and to pursue sustainable practices benefiting both customers and the environment.
The future of agriculture looks promising, and Hazera is proud to be at the forefront, cultivating innovation for a better tomorrow. Together with our growers, partners, and the Limagrain family, we are actively driving positive change in agriculture.
Ofer Peleg serves as CEO of Hazera Seeds, a global leader in vegetable seed innovation and part of Limagrain Group.
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