Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, reinforcing its position as a leading mobile marketing platform. This esteemed award underscores Gamelight’s success in various categories and regions, notably its swift growth in Japan and South Korea, where it also stands among the leading platforms.
Mastering the competitive world of rewarding user acquisition
The AppsFlyer Performance Index, a top benchmark in mobile ads, yearly ranks the best ad platforms. This latest report shows Gamelight leading in rewarded advertising. Using an advanced system and fresh ideas, Gamelight has made rewarded user acquisition (UA) a key way for game makers worldwide to grow their audiences.
This shift has led to Gamelight’s rise to the #1 spot in rewarded marketing, surpassing many established sources in the industry. Additionally, Gamelight has solidified its status as one of the top mobile marketing platforms, recognised for delivering exceptional results across various categories.
In the previous AppsFlyer Performance Index, Gamelight was already ranked among the top three platforms in several categories, demonstrating consistent growth and influence. This year, it has not only excelled in the rewarded space but has also achieved #2 rankings across all media sources in key verticals and geos, including Casual gaming in Western Europe, Japan, and South Korea. These accomplishments highlight Gamelight’s commitment to delivering high-quality user acquisition at scale.
Conquest new markets: Japan & South Korea market expansion
Gamelight’s recent foray into Japan and South Korea has yielded impressive results, with the company achieving high rankings in both markets. In these key mobile gaming markets, Gamelight has secured top spots, especially in the Casual gaming sector, where it stands out as a top performer.
These successes highlight Gamelight’s knack for tailoring its rewarded UA strategies to different markets, further cementing its global footprint and impact.
The Gamelight Effect: Mastering the rewarded UA ecosystem
Since its debut, Gamelight has transformed rewarded UA from a backup to a main user acquisition strategy for game makers. Its clever use of AI algorithm and data analysis has prompted other firms to follow suit, sparking growth in the rewarded marketing field.
Gamelight’s powerful AI algorithm meticulously analyses user behaviour and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth.
The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt Gamelight’s product model and implement similar strategies.
Picture Credits: Gamelight
Conclusion: Gamelight leads mobile marketing innovation
Gamelight’s recognition in the AppsFlyer Performance Index as the #1 rewarded source and as a top mobile marketing platform highlights its ongoing success and leadership. The platform’s rise in Japan, South Korea, and across Western Europe proves its ability to drive high-quality user acquisition and outperform major competitors.
As the rewarded UA landscape evolves, Gamelight continues to lead the way, helping game publishers worldwide optimise their campaigns and achieve significant growth. This latest achievement in the AppsFlyer Performance Index sets the stage for continued innovation and success in the mobile gaming industry.
This article is part of a partnership with Gamelight. For partnering opportunities, contact akansha@techfundingnews.com or sales@techfundingnews.com.
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