Sean Springman’s leap from managing sales departments in top broadcast TV stations to founding his own company is a story of ambition, resilience, and adaptation. After spending 25 years working in three of the top 20 US markets, leading teams and overseeing major operations, Sean decided to carve out a new path for himself. This transition led to the creation of 3Bridges Consulting, a company focused on helping businesses tell their stories through video and crafting go-to-market strategies.
The Birth of 3Bridges Consulting
With his extensive background in sales and leadership, Sean launched 3Bridges Consulting to offer more than just advice—he wanted to deliver impactful storytelling and strategic solutions. His company now works with businesses across the United States, helping them refine their messaging and distribute it across multiple platforms. For Sean, storytelling wasn’t just about creative content; it was about giving businesses the tools to connect with their audiences in meaningful ways.
Overcoming Early Challenges: Speed of Scale
Starting 3Bridges Consulting wasn’t without its hurdles. Sean quickly realized that scaling the company was a bigger challenge than he anticipated. Growth doesn’t happen overnight, and managing that speed of scale required careful planning and persistence. It was a learning curve—one that taught Sean the importance of patience and staying the course, even when things moved slower than expected.
The Valley of Success: Pushing Through Doubt
One of the most difficult parts of the journey came when Sean noticed a surprising shift—many of his former colleagues, clients, and even friends seemed to forget his decades of hard work and achievements. It felt as if those 25 years of service and results had vanished overnight. But this was also a turning point. Instead of letting doubt take over, Sean relied on his experience, reminding himself of the value he brings to the table. His resilience carried him through the toughest moments.
“Don’t Undervalue Yourself” – Advice for New Entrepreneurs
One piece of advice Sean would offer to new entrepreneurs is to never undervalue their time and expertise. It’s easy to second-guess your worth, especially in the early days of building a business. But Sean emphasizes the importance of recognizing the value of your skills, experience, and insight from day one. Had he known this from the start, it might have saved him from some of the early struggles in establishing his business.
A Million-Dollar Milestone
Amidst the challenges, there were also great successes. One of the standout moments for Sean was when 3Bridges Consulting surpassed its first million dollars in marketing and advertising budgets placed for clients. It was a major milestone, proving not only the financial viability of his business but also the effectiveness of the partnerships he’d built with clients. This achievement wasn’t just about the money—it was a reflection of trust and collaboration that had taken time to cultivate.
Building Deeper Connections for the Future
Looking ahead, Sean’s vision for 3Bridges Consulting isn’t just about continued growth. He’s focused on deepening relationships with clients and building a business rooted in meaningful, long-lasting connections. For him, success goes beyond numbers; it’s about the friendships and partnerships that make the work fulfilling.
Empowering Family-Owned Businesses and Nonprofits
Sean’s mission doesn’t stop with corporate clients. A significant part of 3Bridges Consulting’s impact is in helping family-owned businesses and nonprofits. By offering fractional CMO services, Sean’s company ensures these organizations receive top-tier marketing expertise without having to hire inexperienced employees. His goal is to help these smaller businesses thrive, offering guidance and strategy that can make all the difference in their growth and success.