In today’s digital landscape, capturing and retaining consumer attention has become increasingly challenging, as a result of the constant bombardment of stimuli from digital devices.
With the average human attention span now shorter than ever, businesses must adapt their advertising strategies to engage with their audiences effectively. Digital marketing industry is faced with the challenging task of cutting through the noise and delivering messages in a creative way that not only captures attention but also holds it. Playable ads are emerging as a powerful solution to this challenge, offering interactive experiences that can captivate and engage users in ways traditional ads cannot compete with. According to Liftoff’s Mobile report for 2024, playable ads are over 20x more likely to result in an install than banner ads.
Key benefits of Playable Ads:
Interactive Engagement: Playable ads stand out by involving users directly, making them more likely to engage with and remember the content. This interactive nature not only captures attention but also keeps users involved, leading to higher engagement rates.Improved Conversion Rates: Offering a hands-on experience with a portion of the app or game often results in higher conversion rates. Playable Factory’s insights indicate that using meaningful clicks has increased the CTR by %40. (Meaningful clicks are actions in the playable which players are directed to store after X amount of match.) Enhanced Brand Experience: Playable ads allow brands to present their unique selling points in an engaging format. This immersive approach helps convey the brand message more effectively, leaving a lasting impression on potential customers.
Playable Factory has launched Ready, a cutting-edge solution aimed at streamlining the creation of playable ads. The platform emphasizes simplicity, making it easier for users to develop interactive ad content efficiently.
It’s easy: Make your ads more enjoyable with Ready!
Ready offers you a user-friendly interface and easy customisation tools.
No-coding required, which makes it accessible not only for gaming companies but also for brands across various industries looking to create engaging and interactive ads. With Ready, advertisers can effortlessly tailor every aspect of their playable ads to align with their brand and campaign objectives, in just a few minutes. Whether you’re looking to captivate your audience with a game demo or showcase your brand’s unique features through interactive elements, Ready provides the tools you need to craft compelling ads that stand out in a competitive market.
Why Ready is a game-changer?
User-Friendly Interface: Ready’s intuitive design ensures that even those without technical expertise can create effective playable ads. This democratises ad creation, allowing more businesses to leverage interactive advertising.Customisable Options: The tool offers a range of customisation options through its 20+ templates, enabling marketers to fine-tune their ads to perfectly align with their brand’s voice and campaign goals.No Coding Required: Ready’s no-code approach means you can focus on creativity and strategy rather than getting bogged down by technical complexities.Versatility: Whether you’re in the gaming industry or another sector, Ready’s adaptable features make it a versatile choice for creating engaging ads.Collect data and track performance: You can track your ad’s performance to get optimal results from your campaign. GTM for user acquisition: It enables you to manage all your marketing and analytics tags in one place, without modifying website code. All ad networks supported: Ready’s ads are compatible with all ad networks to publish your creatives and enable both mobile and web export.
Get Ready to Take Your Ads to the Next Level!
As the digital advertising landscape continues to evolve, staying ahead of the curve is crucial. Ready provides the tools and capabilities needed to create engaging, interactive ads that capture attention and drive results.
Many companies like Starbucks, Lego, and Getir have already adopted Ready’s templates to create unique ad experiences for their customers. It’s time for you to join them and elevate your digital marketing strategy.
Enhance your digital marketing campaigns by creating your playables with Ready and get successful results!
Here is the link if you would like to know more about Ready:
Ready to transform your advertising approach? Click the link above to explore how Ready can help you create not just ads, but unique experiences that resonate with your audience.
This article is part of a media partnership with Playable Factory. For partnering opportunities, contact akansha@techfundingnews.com or sales@techfundingnews.com.
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