The rise of short-form video on platforms like TikTok, Instagram Reels, and YouTube Shorts has demonstrated the power of engaging, bite-sized content. Videobot takes this a step further by adding interactivity, making video a two-way conversation rather than a one-way broadcast. This is particularly valuable in e-commerce, SaaS, and customer service, where personalised engagement directly impacts sales and retention.
Finnish SaaS startup Videobot has given rise to a unique solution that represents a whole new service category. It merges short videos and chatbots to revolutionise online customer engagement
Closes €2.8M funding
The startup has raised €2.8 million in a funding round led by Volta Ventures, Expon Capital, and Superhero Capital. This latest investment brings the company’s total funding to €5.5 million, including an initial €2.2 million in 2023 and €500K from Business Finland’s Young Innovative Company program.
The fresh capital will fuel the expansion of Videobot’s video experience (VX) platform, which merges short-form video and AI-powered chatbots to enhance customer engagement.
Revolutionising customer journeys with video
Videobot is capitalising on the global shift toward video-based content consumption. Consumers now spend an average of 17 hours per week watching online videos, and the company believes businesses must embrace this trend to remain competitive.
By integrating interactive elements such as video branching, navigation buttons, forms, and calls to action, Videobot helps brands create personalised, immersive customer journeys that drive conversions.
Unlike traditional video content, which is largely passive, VX combines automation and interactivity, making videos more engaging, responsive, and measurable. Videobot’s built-in analytics provide brands with insights into viewer behaviour, allowing them to refine their video funnels for better audience engagement and conversion rates.
Interactive video chatbots
Founded in 2022 by Anssi Kiviranta and Matias Mäenpää, the Videobot platform uses AI-driven analysis to assess video performance and suggest high-performing follow-up content, helping brands continuously refine their strategies. This automated approach enhances efficiency, making it an attractive tool for businesses looking to scale their customer engagement efforts.
It has already expanded to 20+ countries, working with businesses across multiple industries. The no-code platform ensures accessibility for users of all skill levels, enabling teams to create, manage, and optimize interactive video experiences without technical expertise.
According to Videobot, the human brain processes visual information in just 13 milliseconds, making video 7x faster than the average blink of an eye. By leveraging this cognitive advantage, the company aims to redefine digital communication and help businesses create more effective, memorable brand experiences.
What holds for the future?
With €5.5 million in funding, Videobot is well-positioned to scale its operations, enhance its AI-powered capabilities, and expand its global footprint. As brands increasingly adopt interactive video marketing, it is set to play a crucial role in shaping the future of video-driven customer engagement. The company is on a mission to transform online engagement, making brand interactions more immersive, measurable, and effective.
Frank Maene, managing partner at Volta Ventures said: “Where the arrival of marketing automation via platforms, such as Hubspot and Salesforce, enabled more impactful email campaigns and revolutionised how marketers leveraged lead data, VX is the next logical step in how brands connect with their audience. Videobot is making video-driven customer engagement scalable. Gone are the days of static web pages and chatbots, VX empowers businesses to create interactive video experiences that guide customers through journeys and drive engagement.”
Outlining the concept behind Videobot, co-founder Matias Mäenpää said: “Videobot goes further than the traditional video, allowing engaging, video-based micro-interactions throughout the user journey on websites and apps as well as facilitating the use of paid ads, physical stores, and beyond. By adding an interactive element to video, we’ve seen that companies using Videobot can experience up to 5x higher conversion rates and increased customer satisfaction.”
Anssi Kiviranta, co-founder at Videobot said: “The internet is not cutting out text and images to replace entire websites any time soon. But the time spent consuming video content online often far outweighs the time spent reading text, and this is especially prevalent among today’s most popular social media apps. We’ve already seen marketing methods revolutionised by automation, and VX is undoubtedly the next phase in the history of customer experiences. Seamlessly integrated, interactive video content can boost engagement by guiding users through a personalised journey, drive more impactful ad-campaigns and deliver an enhanced experience.”
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