Germany-headquartered Passionfroot, which helps creators grow their businesses by providing tools to save time on admin tasks and share ideas, has secured $3.8 million in seed funding. The round was led by Supernode Global (recently backed Anything World and ShapesXR, joined by Sequoia and Accel scout funds, as well as by prominent angels such as the Linktree CPO and further Execs from Hubspot, Notion, Miro, and Anthropic. With this, the total funding raised by the Creandum-backed startup accounts for over $7 million.
US expansion on cards
With the fresh funding, the company will invest in expanding the platform’s capabilities, including its AI-driven recommendations, ROI analytics, proprietary payment ledger, and team access features to allow entire marketing teams to collaborate seamlessly. Additionally, the team is expanding its US team to accelerate growth and impact.
Gina King, Partner at Supernode Global, said: “Passionfroot is at the forefront of a significant shift in B2B marketing. Their platform is uniquely positioned to capitalize on the growing trend of creator-led growth. The team’s vision and the platform’s innovative capabilities make this a truly exciting investment.”
AI-powered B2B creator marketing platform
In addition to the investment, the female-founded has launched Passionfroot 3.0, the world’s first AI-powered B2B creator marketing platform. It redefines how companies scale their go-to-market strategies through creator partnerships. The company’s new AI-driven features are not only transforming how brands connect with creators but also optimising campaigns to deliver better results.
Helps content creators grow
Founded by Jen Phan in 2022 in Berlin, the company helps creators and brands unlock high-quality partnerships and transform the way new generation companies grow through collaborations.
It enables B2B companies to scale creator campaigns effortlessly across platforms like LinkedIn, newsletters, and YouTube, all within a single interface. Marketers can explore the marketplace and receive AI-powered recommendations based on their industry, budget, and goals, and connect with influential B2B creators across categories like AI, SaaS, engineering, and finance. By leveraging AI and proprietary data, Passionfroot automates time-consuming tasks, such as discovering the right creators, analysing their metrics, negotiating, managing collaborations, and handling payments, saving over 50 hours per campaign.
The rise of B2B creators represents a fundamental shift in company-audience engagement. Passionfroot is leading the charge to make creator marketing as scalable as GoogleAds. By connecting brands with B2B creators, the company is defining a new market category driving results for both companies and creators alike.
The platform offers a self-service SaaS that allows them to manage their storefronts, set pricing, customise their availability for partnerships, and collect payments. Creators can easily oversee their partnership opportunities, ensuring a seamless experience for everyone.
Passionfroot boasts top-tier creators like Zain Kahn, who writes Superhuman, the world’s largest AI-focused newsletter; Alex Xu from ByteByteGo, the #1 tech newsletter on Substack; Packy McCormick from Not Boring, media company Every and tech influencers like Chris Bakke, Austin Nasso and Marina Mogilko, a Tech YouTuber with over 16 million followers. Notable customers include AI startup Gamma.ai and established names like Hubspot, Notion, Intercom, Freshbooks, PostHog, and Calendly
Jen Phan, Founder and CEO, said: “We’re entering the era of the B2B creator economy. We’re witnessing a fundamental shift in B2B marketing, where creators are becoming key to brand growth and trust-building. Passionfroot is designed to meet this growing demand by making creator marketing scalable and accessible for every company. With the launch of Passionfroot 3.0, we’re pushing the boundaries of what’s possible in B2B marketing with the help of AI.”
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