Federico Chamorro has always known he wanted to be his own boss. His entrepreneurial journey started in high school, organizing small events and parties, discovering his love for event planning. By college, Federico’s passion for marketing had grown, leading him to larger projects promoting nightclubs and managing events. He even launched a website dedicated to event photos, which became the most-visited site in his home country—an impressive achievement before the era of social media.
When Facebook launched, it changed the game, disrupting his website’s success but opening up a new way to promote events. Federico adapted, transitioning from traditional marketing to digital. In 2018, his country faced a major social-political crisis that inspired him to fully embrace the digital world. That year, Expresso Company was born. What started as a social media management firm quickly evolved into a full 360° outsourcing agency dedicated to helping businesses succeed in a digital-first world.
Learning the Ropes: Overcoming a Lack of Formal Training
Federico’s journey hasn’t been without challenges. Without formal business training, he’s relied on grit and determination to drive his company forward. Committed to growth, he’s taken courses and joined groups like EOA, learning the processes and structures needed to scale Expresso Company. “It’s been a slow but deeply rewarding journey,” he reflects, powered by perseverance and a commitment to constant improvement.
Inspiration and Strength: Family as a Driving Force
For Federico, his wife has been his greatest inspiration. “She’s truly incredible,” he shares. While pregnant with their first child, she battled lung cancer with unwavering courage, a strength that continues to inspire him. Whenever Federico feels discouraged, he thinks back to her bravery, knowing that together they can overcome anything.
Advice to Aspiring Entrepreneurs: Surround Yourself with Good People
Federico believes that the people you surround yourself with are crucial to success. “Always be aware of your surroundings and make sure you’re surrounded by good people,” he advises. This outlook has helped him build a supportive, driven team that shares his vision.
Proud Moments and Goals for Expresso Company
Federico is proud of Expresso Company’s journey every day. Starting with just four people in a small office, Expresso has grown to over 80 team members. Looking ahead, Federico’s goal is to create 200 jobs, making a tangible impact in his community. With a fulfillment center in Managua, Nicaragua, he’s committed to providing well-paying jobs that can dramatically improve his team’s quality of life.
A Vision for the Future
Federico’s vision for Expresso Company is deeply rooted in community impact. By creating job opportunities and empowering his team, he aims to foster a brighter future in Nicaragua. For Federico, Expresso is more than just a business—it’s a mission to uplift others and demonstrate the potential of digital innovation.
To learn more, visit expressocompany.com.