When Logan Taylor founded The Dazzle Cleaning Company, it wasn’t the result of a grand master plan. Instead, it was born from a moment of helping friends clean and a growing love for audio books about business, geopolitics, and other thought-provoking topics. While working in a restaurant, Logan discovered the basics of business through countless hours of listening. Inspired, he realized that running a cleaning company could be a more fulfilling path than the restaurant industry—and so, Dazzle Cleaning was born.
The Name That Shines Bright
Choosing a name for his company wasn’t an impulsive decision. Logan wanted a name that didn’t tie him to a specific location like Seattle and, instead, felt established, fresh, and youthful. “The Dazzle Cleaning Company” was the perfect fit, embodying the vibrant, sexy, and energetic brand he envisioned.
Cleaning with a Difference
Dazzle Cleaning isn’t just about spotless homes; it’s about offering comprehensive cleaning solutions tailored to clients’ diverse needs. From residential to office cleaning, Dazzle caters to everything with precision and care.
Overcoming Challenges and Building a Strong Team
Like many entrepreneurs, Logan faced significant challenges when starting his business—most notably, hiring and retaining top talent. Early on, he realized that creating a supportive work environment was key to reducing employee turnover. His solution was simple but effective: make Dazzle the best job in town.
Today, Dazzle offers $30 per hour, along with benefits like insurance, paid time off, bonuses, 401(k) plans, and tips. Employees enjoy weekly pay, no weekend or night shifts, and a structured work-life balance. This strategy has helped Dazzle attract and retain a dedicated team.
Growing Pains and Expanding Horizons
Dazzle’s expansion depends on balancing traditional advertising with modern digital efforts. From Google pay-per-click to SEO, direct mail, and ads on blogs, Logan carefully monitors marketing efficiency, keeping expenses between 6% and 12% of revenue.
The subscription model & fine tuning Life time value of each customer reflects Logan’s commitment to quality service and customer satisfaction.
Supporting the LGBTQ+ Community
As a proud member of the LGBTQ+ community, Logan credits much of Dazzle’s success to the support he received from his community. From the start, many of his clients and employees were LGBTQ+. Logan has created an inclusive workplace where everyone feels safe, valued, and free from judgment.
A Franchise Model with a Purpose
Logan’s vision for Dazzle Cleaning’s future goes beyond traditional franchising. His goal is to transform employees into franchise owners without requiring them to invest their own money—a game-changer in the cleaning industry. “Most people who join cleaning companies don’t have the financial resources to invest, but they have the talent and potential to succeed,” he explains.
Under Logan’s model, the company funds the franchise setup, providing employees with ownership opportunities and long-term success. This approach ensures that franchise owners are well-prepared and motivated to grow the business.
Balancing Work and Life
While Logan admits he isn’t the best at work-life balance, he understands its importance for his team. “I take breaks a few times a year to reset myself,” he shares. For his employees, Logan ensures they have structured work schedules to prioritize their families and personal lives, promoting long-term job satisfaction.
Giving Back Through the Victory Fund
Logan’s dedication to the community extends beyond Dazzle Cleaning. As a volunteer and board member of the Victory Fund, he helps elect and train LGBTQ+ candidates for public office. From strategy development to fundraising, Logan is committed to creating a more inclusive world.
Words of Wisdom for Aspiring Entrepreneurs
Logan’s advice to entrepreneurs is clear: focus, persistence, and learning are essential. “Very few businesses succeed quickly. The ones that do well are the ones that stick with it for years,” he emphasizes.
Networking, for Logan, isn’t just about business opportunities—it’s about learning from others, sharing experiences, and being part of a supportive community. “Real power lies in understanding other businesses and building connections beyond transactions,” he says.
Logan Taylor’s journey from helping friends clean to building a thriving business is a testament to hard work, community support, and visionary leadership. To learn more about The Dazzle Cleaning Company and its inspiring journey, visit dazzlecompany.com and discover the magic of a business that truly dazzles.