In a step forward for agricultural sustainability, Amsterdam-based TRACT has raised $11.2 million in a new funding round to further its mission of enhancing transparency and traceability in agricultural supply chains.
The funding, led by existing investors Archer Daniels Midland Company (ADM), Cargill, Louis Dreyfus Company (LDC), and Olam, also welcomed new backers, including The Working Capital Fund and Rabobank’s investment arm, Rabo Investments.
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What problem is the startup trying to solve
TRACT was founded to tackle one of the agricultural industry’s most pressing challenges: the need for efficient sustainability reporting and supply chain transparency. The SaaS platform simplifies the complexities of managing sustainability data by aligning methodologies and metrics, enabling agricultural companies to focus on measurable impact.
“Sustainability reporting is often a significant burden for companies navigating strict environmental and social standards,” noted TRACT CEO Allison Kopf. “Our platform empowers them to meet these challenges while creating a positive impact.”
Investors like ADM and Cargill, key players in global agribusiness, reaffirmed their support. Kai-Uwe Ostheim, VP of ADM’s Sustainability Portfolio, highlighted the platform’s role in addressing systemic industry issues. “Scaling this platform for the agricultural industry is crucial to enhancing sustainability within agricultural supply chains by improving visibility and harmonisation of sustainability metrics,” he said.
The inclusion of new investors like The Working Capital Fund reflects broader recognition of TRACT’s potential. “Fragmented sustainability data is a pronounced pain point for corporations seeking to operate ethical and sustainable supply chains,” said Ed Marcum, Managing Partner of The Working Capital Fund. “TRACT offers a one-stop-shop solution to navigate, oversee, and share this data effectively.”
What is the role of the collaboration
Rabo Investments, the investment arm of the Dutch multinational Rabobank, also joined the funding round. This partnership extends beyond financial backing, as Rabobank will collaborate with TRACT to provide sustainable financing to its members. Diane Boogaard, Rabobank’s Head of Global Food System Transition, emphasised the alignment of TRACT’s mission with Rabobank’s goals.
“Supporting innovative solutions like TRACT underscores our commitment to sustainable agricultural practices,” Boogaard said. Tim Harry of LDC underscored the importance of collaboration for scaling TRACT’s impact: “This growth in the investor base is a significant milestone for wider industry collaboration.”
The new funding will enable TRACT to accelerate key initiatives, including emissions tracking, insights into farmer incomes, and compliance with regulations like the European Union Deforestation Regulation (EUDR). TRACT also aims to expand its capabilities in areas like Corporate Sustainability Reporting Directive (CSRD) compliance, helping companies align with stricter transparency mandates.
The platform is already used by major food and agriculture companies like Nestlé, Soya Hellas, and Olam. TRACT’s methodologies, such as those for deforestation assessment, have received endorsements from leading industry players.
The agricultural sector faces mounting pressure to address environmental, social, and governance (ESG) challenges. Falling trust levels, coupled with rising consumer and legislative demands for transparency, have made sustainability an imperative rather than an option. Companies are required to demonstrate traceability from farm to fork, and platforms like TRACT are emerging as key enablers.
Carrie Johnson, Cargill’s Director of Sustainability Analytics, remarked on this dynamic: “Transparency is crucial to building trust in the food and agriculture industry. TRACT’s solutions help accelerate this transformation by improving visibility across supply chains.”
What do we think about the startup
With its latest funding, TRACT is poised to deepen its impact on the agricultural sector by providing robust solutions for data management and sustainability reporting. By enabling companies to meet growing ESG expectations, TRACT is positioned as a key player in reshaping global food systems.
However, challenges remain, including fostering adoption across diverse markets and ensuring that traceability tools are accessible to all stakeholders, from multinational corporations to smallholder farmers. As TRACT scales its operations, its ability to bridge these gaps will determine the long-term sustainability of its solutions—and the agricultural sector as a whole.
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