Ross Albinelli’s journey into entrepreneurship began long before his first business venture. Born in New York, raised in Sicily, and later moving to Australia at age 12, Ross faced early challenges that tested his resilience, from adapting to a new culture to learning English. When he graduated high school, the lack of Australian citizenship meant university loans weren’t an option, pushing him to explore alternate paths. His journey into business started in 2018 when he discovered dropshipping and online advertising. Although his first attempts failed, Ross found himself inspired by the idea of building something on his own terms.
In 2022, Ross founded Satellite Digital, a growth-focused marketing agency helping NDIS providers generate new participants through targeted lead generation. Today, Satellite Digital stands as a testament to Ross’s vision of creating lasting impact through client acquisition strategies and scalable marketing solutions.
Overcoming Challenges and Investing in a Team
Ross faced some significant challenges as he built his business. One of the biggest was learning to let go of day-to-day tasks. “Being a business owner means understanding that you can’t do everything yourself. You need to hire and train talent that can do the job even better than you could,” he shares. This realization required Ross to take risks and focus on scalability, trusting that investing in a team would pay off.
Another challenge was learning to track metrics effectively. “Understanding your numbers is essential,” he emphasizes. By closely monitoring business metrics, Ross gained clarity on what needed improvement. “It might feel overwhelming at first, but tracking those numbers will help you in the long run.”
Staying Motivated Through Difficult Times
For Ross, maintaining a clear vision has been the key to pushing through hard times. He recalls a particularly challenging period when he was jobless with limited savings. “I kept going because I knew that everything I wanted was on the other side of that struggle.” Ross’s belief in his goals and vision has been his anchor, reminding him that persistence is essential in the face of adversity.
Advice for Aspiring Entrepreneurs
Ross’s advice for new entrepreneurs centers on building a strong team. “There will come a time when you realize that to reach your goals, you’ll need a team,” he advises. He acknowledges that hiring can be intimidating but sees it as a necessary step. “Think of your team not as an expense, but as an asset to help you achieve your vision.”
Celebrating Milestones and Looking to the Future
Ross’s proudest moment came when he secured his first client. After weeks of preparing and taking sales calls, he finally received an email from a client ready to work with him. “I remember being on the phone with my dad, talking about possibly returning to a 9-to-5 job. Then, that email came through—it was a sign of hope, and I never looked back.”
Looking ahead, Ross is focused on expanding his skills in sales and client acquisition, with a vision to buy and grow more businesses. He’s passionate about teaching his team what he’s learned and dreams of creating an “empire” built on shared knowledge and continuous growth.
Inspiring Growth and Perseverance
Through Satellite Digital, Ross aims to inspire clients and show them that business growth is achievable and sustainable. Beyond that, he hopes to encourage others to pursue their goals, no matter their circumstances. “I may not be particularly gifted, but I’ve always had a vision and the drive to see it through,” he reflects. For Ross, the journey isn’t over—he’s committed to the path and knows that this mentality will carry him forward.
For more information about Rosario “Ross” Albinelli and Satellite Digital, visit satellitedigital.co.