The Reality Check You Didn’t See Coming
Did you know 93% of consumers say online reviews impact their buying decisions (Podium, 2024)? And 80% of small business referrals come from word-of-mouth and repeat customers (HubSpot, 2023)?
But here’s the twist: Roofers like Ami Feller of Roofer Chicks and Brent Simmons of Restoration Roofing aren’t just relying on reviews or referrals. They’re building magnetic local brands without burning money on bad ads or overpriced lead platforms.
1. Own Your Brand, Down to Your Hat
Ami Feller of Roofer Chicks isn’t just running a roofing company—she’s built a brand people remember. From wrapped trucks to always wearing her branded hat in public, she turns everyday moments into marketing.
“People stop me in the grocery store because they recognize the Roofer Chicks logo,” she shared. “It starts conversations that turn into jobs.”
2. Stop Competing on Price, Start Competing on Presence
Brent Simmons of Restoration Roofing posts roofing videos in local Facebook groups every week. He doesn’t sell—he shows up. Over time, this built trust and visibility.
“I hated paying for leads. So I just made sure our name showed up where people already hang out online. It’s free and it works,” Brent shared.
3. Network Like You Belong There (Because You Do)
One roofer shared that he joined his local real estate investors group and scored consistent referrals. Another speaks at realtors’ monthly meetings.
Why? Because roofs fail during home sales. And realtors need trusted roofers who answer their phones.
4. Partner with Solar Reps and Inspectors
Sounds niche, but it works. Solar installers often need reroofs. Home inspectors flag roof issues. Both can become unexpected goldmines if you build trust with them.
“Half my solar jobs start with ‘Can you fix this roof before we install?'” said one solar broker. Roofers who partner early win steady work.
5. Try BNI — But with a Plan
Another roofer mentioned that joining their local BNI chapter helped them average 5 referrals a week, often leading to 2 booked jobs a month.
“It works if you’re consistent and give back,” they shared. “Don’t just show up. Be useful. Build relationships.”
6. Get Comfortable on Camera — Or Get Left Behind
“I used to hate how I looked on video,” Brent admitted. “But it’s like exposure therapy. You keep doing it, and you stop caring. Now it’s one of our best lead sources.”
Short-form video is being repurposed across YouTube, Facebook, Instagram—even TikTok. One 30-second clip could bring you your next client.
You Can Do More With Less
These roofers aren’t spending tens of thousands a month. They’re just showing up consistently, thinking creatively, and staying close to their communities.
Don’t just “market.” Make yourself unforgettable.
You didn’t start this business to scream into the void or beg for leads. You started it to build something real, something lasting.
Start with one small move from above. Let your work do the talking—but give it a microphone.