A few months ago, a young lady bought her first home. Super exciting, right?
One day, while she was out, a roofing guy knocked on her door. Her roommate answered.
He said:
“Hey! We’re working on a house down the street and noticed some shingles look loose. We can do a free inspection!”
Roommate said okay.
A few days later, he came back, climbed the roof, and came down with a serious face.
“You need a brand new roof. Like… full tear-off. It’s bad. But hey — if you sign TODAY, I’ll knock off $3,000!”
Yikes.
She called her dad. He said,
“Nope. Your roof is only 13 years old. Don’t fall for it.”
No leaks. No problems. Just a pressure pitch.
Now she doesn’t trust any roofers.
So how do you NOT be that guy?
Here’s a roofer who’s doing it RIGHT:
CASE STUDY – The QR Code Video Trick
One of the contractors is using QR code videos to build trust more effectively.
He hands the homeowner a business card and says:
“Hey — while I’m up there, scan this with your phone. It’s a short 3-minute video that shows you exactly what I’m checking for: hail hits, bruising, soft metal damage. That way, you’re not standing there wondering what I’m doing.”
His videos let them know what he’s actually doing and looking for when he’s up on the roof.
Also, they always have spare time during the inspection, so it’s better they watch the video and relate to what’s going on.
He says,
“They watch the video while I’m up there.”
“When I come down, they’re like — ‘Dang, now I get it.'”
“That video does the selling before I even say another word.”
“It builds trust.”
“People don’t trust roofers. But if you look sharp, explain stuff simply, and don’t rush them, they start seeing you as the expert. That’s where the money is.”
If they’re not available, he leaves door hangers with a QR code.
For some reason, people are always curious to scan QR codes. They go to his website where the videos explain everything clearly.
Also, he can always retarget them on Meta and Google ads since they’ve visited his website, which further improves the conversion.