Many industries struggle with innovation and fail to meet modern consumer needs. Traditional companies often overlook sustainability, creativity, and personalisation, creating significant market gaps. Wild Ventures, a Swedish-led AI-powered house of impact brands, identifies markets ready for transformation and launches innovative B2B and B2C brands that challenge industry standards. Their brands emphasise environmental consciousness, meeting the rising demand for high-quality, sustainable products.
To do so, Wild Ventures has closed a $750K angel round with participation from experienced operators, investors, and family offices. The investor list includes Alex Bouaziz, Founder & CEO of Deel; JJ Chai, Founder of Rainforest; En Ming Ong, Founder of Rocket Eyewear; Zenos Schmickrath, Co-founder of Hmlet; Stefan Lindeberg, Founder of VC firm Creandum; the founders of Series B pet insurtech Lassie; Thomas Ekman, former CEO of Axel Johnson publ, Dustin and Tele2; Indra Sharma, Partner at Peak Capital; Janina Aarts, former CFO of H&M Beauty; Parham Benisi, Partner at Pophouse; and Philippe Klintefelt Collet, former Partner at Global Founders Capital and Chief Strategy & Financial Officer at AI scale-up Aibidia.
In an exclusive interview with TFN, Bjorn Bergstrom, co-founder of Wild Ventures, shared: “We’re just launching, so this is the first funding round, USD 750,000 at a post-money valuation of around USD 7m. The funding will mainly be used to scale up our in-house brands, Wild Palace and Poositive Pets, to achieve rapid growth and leverage a flywheel of organic traction.”
How Wild Ventures transforms markets through sustainable innovation
Wild Ventures was co-founded by Arvid Lithander (ex-creative director at Saatchi & Saatchi and Wieden+Kennedy), Shannon Cullum (ex-Saatchi & Saatchi and MullenLowe), Bjorn Bergstrom, and Malin Renström, with its launch announced on April 3, 2025. The venture aims to fill gaps in overlooked industries by creating innovative B2B and B2C brands enhanced by AI and centered on sustainability, creativity, and disruption.
The founders recognised a need for brands focused on making a positive impact and capable of questioning traditional practices in sectors lacking innovation. They aim to introduce world-class brand experiences in markets ready for change while prioritising sustainability and community-driven design. By integrating artificial intelligence into brand development, Wild Ventures fosters growth while enhancing creativity and operational efficiency, enabling rapid scaling of standout brands in competitive environments.
Bergstrom told us, “Wild Ventures was created to disrupt stale but big verticals and give them some well-deserved customer obsession, community, and world-class branding in a sustainable and AI-powered way.”
The company selectively invests in external brands that align with its mission, offering funding, expertise, and strategic support to help founders thrive. Wild Ventures targets areas where brand differentiation is crucial, ensuring its offerings resonate strongly with target audiences. Wild Ventures is a pioneering force in impact-driven brands by tackling these challenges, integrating sustainability, creativity, and advanced technology to transform industries.
Wild Ventures’ primary objective is to create a next-generation portfolio of brands that merges creativity, AI-driven scalability, and sustainable approaches. By investing in high-engagement sectors, they seek to transform industries and forge meaningful connections with consumers.
A sustainable take on brand conglomerates
By market capitalisation, over 15 of the world’s 50 biggest public companies are multi-brand corporations, including household names like Procter & Gamble, LVMH, and The Coca-Cola Corporation. Wild Ventures aims to build on this model’s success and its vast opportunities to create synergies and network effects — but to do so sustainably.
Bergstrom noted: “As a house of brands, we don’t have direct competitors at the group level (peers would be incumbents like LVMH, Procter & Gamble) but rather on a brand-by-brand level. That’s why we take on stale but big industries like wallpaper, pet accessories, and paper and packaging and transform them with AI and world-class branding.”
The company leverages team experience and AI to create innovative, resource-efficient brands. Starting in fall 2024, it has four brands, including three wholly owned: Wild Palace, Poositive Pets, and Future Paper. Berstrom concluded: “In the next 3-5 years, we aim to expand our portfolio to at least ten brands, mixing fully and partially owned.”
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