Joecy Zhang’s journey began a decade ago as a digital content creator. Starting with a growing audience on Instagram, she soon transitioned into collaborating with brands for paid advertising. Today, Joecy has amassed over 100,000 followers on Instagram (@joecyzhang) and has leveraged her success to start her own marketing and distribution company, which she now runs full-time.
Building a Global Expertise
With over eight years of experience in digital marketing, public relations, and event planning across Canada, the USA, Sweden, Singapore, Dubai, and China, Joecy has developed exceptional communication and strategic skills. She’s had the opportunity to manage budgets and lead campaigns for more than 30 brands, including major names like AMD, Royal Bank of Canada, and Nissan Motor Inc.
The Challenge of Finding Clients and Standing Out
Joecy admits that finding clients was a challenge in the early days of her company despite having a strong team of experts in various fields. The competition among marketing agencies was fierce. Joecy focused on helping international companies expand into the North American market to differentiate her company. With a team spread across the globe, her company understands the cultural nuances and speaks the languages necessary to bridge the gap between international markets and North America—setting them apart from local agencies.
Staying Motivated Through Travel
For Joecy, travel is a key motivator. During tough times, she takes a step back and embarks on trips to new destinations, where she finds fresh inspiration and ideas. These breaks allow her to relax and reset, returning with a clear mind and a renewed focus to tackle new challenges.
Words of Wisdom: “Fake it Till You Make It”
One of Joecy’s favorite pieces of advice is “Fake it till you make it.” She acknowledges that in the beginning, many people pretend to be more professional than they are, but the key is to keep pushing toward your goals. Those who persevere and don’t give up, even when they feel unprepared, are the ones who ultimately succeed.
A Proud Milestone
Reaching 100,000 followers on Instagram was a defining moment for Joecy. Seeing how her content resonated with people and the positive feedback she received made her proud of the hard work and dedication she put into her content creation.
Vision for the Future: Bridging Cultures
Looking ahead, Joecy is passionate about fostering collaboration between North American and Asian brands. She believes that partnerships between different cultures can create something greater than the sum of their parts. Many brands are open to working with different cultures but lack the connections and resources. Joecy’s company aims to bridge that gap, facilitating communication and collaboration between North American and Asian businesses.
Spreading Cultural Awareness
Joecy’s mission also includes promoting cultural awareness. As a proud Chinese entrepreneur, she hopes to introduce traditional Chinese culture—such as clothing, food and beverages, and traditions—into North America. By helping Chinese corporations expand into the North American market, she aims to share the rich heritage of her culture with a broader audience.
With a strong foundation in digital marketing and a passion for connecting brands across continents, Joecy Zhang is poised to make a lasting impact on the global marketing landscape.