Bria, an enterprise visual generative AI platform built on 100% licensed data, has closed $40 million in Series B funding. The round was led by Red Dot Capital, with participation from Maor Investment, Entrée Capital, GFT Ventures, Intel Capital, and In-Venture. This brings the total funding raised by the company to $65 million, including the $24 million investment secured last year.
The investment will fuel Bria’s growth, allowing it to scale its platform and extend its patented attribution engine beyond images to music, video, and text generation.
Addresses AI’s IP challenges
One of the most significant criticisms of AI today is its frequent disregard for intellectual property (IP) and proper licensing protocols. Bria seeks to challenge this narrative by pioneering a new IP ecosystem where businesses can access licensed content from media conglomerates and studios with built-in compliance. This ensures enterprises can develop on-brand, risk-free generative AI content without infringing copyrights or violating privacy regulations.
Bria’s visual gen AI platform provides businesses with control, predictability, and the ability to maintain brand consistency. By training its generative AI models exclusively on licensed data, Bria removes key risks associated with AI adoption, enabling businesses to scale content creation without legal concerns.
Patented attribution engine
Founded in 2020 by Yair Adato and Gal Jacobi, Bria’s innovation is its patented attribution engine. This technology bridges the gap between generative AI outputs and the original training dataset, ensuring data owners receive programmatic compensation based on their contributions to generated content. Its licensing model is inspired by platforms like Spotify, ensuring fair compensation for content creators and compliance with evolving AI regulations.
Bria’s platform offers developers complete flexibility through visual foundation models, open-source code and weights, and a fine-tuning API. Users can build and deploy AI solutions within their preferred environments while retaining full ownership of their models, data, and intellectual property.
Bria integrates seamlessly with leading AI and cloud platforms such as AWS SageMaker, Azure AI Foundry, ComfyUI, Fal.AI, and various AI marketplaces. Additionally, the platform supports plug-ins for design tools like Photoshop and Figma, allowing creative professionals to integrate Bria’s technology into their existing workflows.
Strategic partnerships
The company has formed strategic alliances with major technology firms, including NVIDIA, Microsoft, and AWS. Bria was also recognised as an AWS Design Partner of the Year, further validating its leadership in AI-driven visual content creation.
Bria’s expansion strategy includes targeting high-growth industries such as media, gaming, entertainment, retail, consumer packaged goods (CPG), marketing agencies, and creative tool providers. These sectors increasingly rely on generative AI to streamline content production, enhance personalisation, and scale brand storytelling efforts.
Speeds up gen AI adoption in enterprises
Bria’s $40 million Series B funding underscores its commitment to redefining the generative AI landscape by prioritising ethical AI development, IP protection, and compliance. By fostering a licensing-based approach, the company is setting a new standard for responsible AI innovation, empowering enterprises to create high-quality, legally sound visual content at scale.
As generative AI continues to reshape industries, Bria’s platform stands out as a game-changer, proving that businesses can harness AI’s creative potential while respecting content ownership and copyright laws. With strong financial backing and an expanding network of partners, it can lead the next phase of generative AI adoption in the enterprise space.
“Since its inception, Bria’s mission has been to bridge the accountability gap between organizations and Gen AI through transparency, accessibility, and control,” said Dr. Yair Adato, Bria Founder and CEO. “While our patented attribution technology has instilled trust in AI systems, facilitating responsible, controlled access to coveted IP content will change the game. Enterprises can use our source code and API platform to integrate visual generative AI inside their products and access previously untouchable premium branded content. By broadening our attribution offering to all types of content, including music, video, and text, we are helping to usher in a truly sustainable creative economy.”
“The potential of generative AI in the enterprise space—where efficiency and creativity drive ROI—is immense,” said Danielle Ardon Baratz of Red Dot Capital. “Bria is redefining how enterprises create and personalise visual content at scale with its enterprise-grade platform, designed for control, predictability, and modularity. Bria is setting a new standard in AI-driven content generation. We are excited to support their journey as they help bring Gen AI to more organisations in a risk-free manner, how and where they want while pioneering an innovative business model that keeps content creators compensated and incentivised”.
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