For Freddy Deen, construction is more than just a business—it’s a way to create something lasting. Every roof, every renovation, every project tells a story of resilience, precision, and craftsmanship. But before Wild Construction MN became a trusted name in the industry, Freddy was just a guy with a vision and the determination to make it happen.
From Jobsite to Business Owner
Freddy’s journey in construction started like many others—learning the trade, working hard, and paying his dues. Over the years, he built experience working for other companies, refining his skills, and understanding the ins and outs of the business. But deep down, he always knew he wanted more.
“I didn’t just want to work on houses. I wanted to build something bigger—something that stands for quality, integrity, and real service.”
In 2019, he took the leap and founded Wild Construction MN. It wasn’t easy, but he had a plan:
Offer exceptional service homeowners could trust
Use cutting-edge technology to provide accurate estimates
Build a brand that stood out in the crowded construction industry
Thriving Through Challenges: The Power of Marketing
While many construction companies relied on word of mouth, Freddy saw an opportunity in radio and podcast marketing.
He started small, advertising on one station in 2020, and soon realized the impact.
“People don’t always search for roofing companies until they need one. But if they hear your name enough, they remember you.”
From that first ad, Wild Construction expanded its presence, partnering with Wild On 7th Podcast and marketing across multiple radio channels. The result? More visibility, more trust, and more projects.
Raising the Bar in Roofing & Renovation
Wild Construction MN isn’t just another contractor. They specialize in residential and commercial exterior projects, offering homeowners more than just a repair—they offer expertise.
- Free inspections after hailstorms to help homeowners file claims
- Satellite imaging & on-site evaluations for precise estimates
- Visualization tools so homeowners can choose materials and colors confidently
But what really sets them apart is their commitment to quality and education.
“We don’t just install a roof—we walk homeowners through every step. We want them to know exactly what they’re getting and why it matters.”
Giving Back: More Than Just Business
For Freddy, success isn’t just about growth—it’s about giving back. That’s why a portion of Wild Construction’s proceeds for every roof completed goes toward feeding children in need.
“Last year, we were able to support meals for 25 kids for the last quarter of the year. This year, our goal is 100 plus. If we can build more roofs, we can help build lives too.”
Advice for Future Builders
Freddy has learned a lot along the way, and he’s passionate about helping the next generation of roofing and construction professionals. His advice?
Master your craft. Know every detail, from estimates to materials.
Choose your team wisely. Your business is only as strong as the people who represent it.
Never stop learning. Technology, marketing, and customer needs are always evolving.
What’s Next for Wild Construction?
With over 257 projects completed per year, Wild Construction MN isn’t slowing down. The next step? Expanding into digital marketing through Google and Meta ads.
“We’ve built a strong reputation, and now it’s time to take it even further.”
Freddy Deen’s journey is proof that hard work, smart strategy, and a heart for service can lay the foundation for something truly great.
Wild Construction MN isn’t just building projects—it’s building trust, opportunity, and a future.
Learn more about their expert roofing and renovation services— Visit Wild Construction MN here!