In a bold move to revolutionise sales processes for small and medium-sized businesses (SMBs), San Francisco-based Warmly has secured $6 million in Series A+ funding, led by the US venture capital firm with offices in Europe – RTP Global. The investment follows a year of rapid growth for Warmly, a company that specialises in autonomous sales platforms designed to help B2B companies streamline lead generation and sales processes.
European expansion
With this funding, Warmly is poised to expand its reach even further. The company plans to double the size of its sales and marketing team, growing its European workforce to 20 employees. Additionally, the funds will support the platform’s evolution and the development of new features, including enhanced data quality functionalities and deeper integration of artificial intelligence (AI) into the platform.
A year of impressive growth
Founded in 2020 by Carina Boo, Max Greenwald, and Alan Zhao, the $6 million Series A+ funding comes on the heels of a remarkable year for Warmly. The company has tripled its Annual Recurring Revenue (ARR) to $3 million, and its customer base has grown to 300. Warmly’s platform has made waves in the B2B space by helping SMBs automate their sales processes, making it easier to find and qualify leads with less human intervention. By using AI to generate and manage leads, Warmly allows businesses to focus their resources on high-priority deals, ultimately improving efficiency and profitability.
The role of AI in sales transformation
At the heart of Warmly’s platform is AI, which is slowly but surely becoming a game-changer for sales teams. The company’s vision is to empower sales professionals with fleets of lead-generating AI agents. This innovation could dramatically reshape how sales teams function by automating lead management, scoring, and nurturing, allowing businesses to scale their sales efforts without a corresponding increase in headcount.
In addition to automating the lead generation process, Warmly is looking to integrate more data quality functionalities, enabling users to define specific thresholds for the leads they want to target. This increased control over lead quality is expected to improve conversion rates and customer acquisition costs, key metrics for any B2B business.
The big question: Can AI revolutionise B2B sales?
While AI has already made significant strides in areas like marketing automation and customer service, its adoption in sales has been somewhat slower. However, as businesses face mounting pressure to achieve more with fewer resources, the case for AI in sales is gaining momentum. For SMBs with limited budgets, AI-powered platforms like Warmly offer an affordable and scalable solution to boost sales productivity.
What sets Warmly apart from its competitors is its focus on individual buying signals, rather than just company-level intent. This approach makes sales outreach more actionable and effective. The platform also provides unlimited seats, enabling businesses to scale their sales efforts seamlessly through automated, personalised outreach via email and LinkedIn.
By automating the often tedious and time-consuming processes of lead generation and management, Warmly allows sales teams to concentrate on building meaningful relationships and closing high-value deals. This capability streamlines complex sales workflows, making sales professionals more efficient and productive.
One of Warmly’s unique strengths is its ability to democratise advanced sales strategies. Traditionally, account-based marketing and buyer intent tools have been accessible only to large enterprises. Warmly has levelled the playing field, bringing these powerful tools to SMBs.
With existing customers including prominent B2B software companies like New Relic, Cyberhaven, and CircleCI, Warmly is proving that AI can transform how sales teams operate, enabling businesses to optimise their sales processes, regardless of size.
Maximus Greenwald, Co-founder & CEO, Warmly, said: “More SMBs are waking up to the fact that cold B2B sales outreach isn’t working, and world-class data makes warmer outreach possible. Infusing this data into sales tech stacks holds massive possibilities. We’ve seen first-hand how it can bring in millions of dollars of new revenue. The RTP team understands this, and we’re delighted to have them on board as new investors. In 2025, we want to triple our ARR again while maintaining the high levels of customer satisfaction and renewals we’re experiencing today. A larger sales and marketing team will help us get there.”
Orson Stadler, Principal at RTP Global added: “Company and intent data has become a commodity for the modern sales team. That’s especially true in today’s climate of layoffs and budget cuts, where companies of all sizes are receiving fewer inbound leads. Warmly’s platform helps sales and marketing teams buck this trend to establish strong pipelines despite the headwinds. That’s why it’s no surprise to see Warmly’s accelerating customer adoption and we’re looking forward to supporting it on its continued path to growth.”
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