NVIDIA, a global leader in graphics and AI chip innovation, has significantly transformed its focus in recent years. Evolving beyond its gaming roots, the company now dominates the AI chip market, propelling advancements in deep learning and AI research. At the ongoing CES 2025 in Las Vegas, NVIDIA unveiled transformative innovations across AI, gaming, robotics, and autonomous systems, reflecting its commitment to shaping the future of technology.
Here are the key AI investments by the chipmaker and its first AI supercomputer in Denmark.
The company’s CEO Jensen Huang kicked off CES 2025 with a keynote outlining the company’s AI ambitions for consumer and enterprise users for the year ahead. Huang’s announcements included next-gen GPUs, advancements in robotics and autonomous driving platforms, and AI tools, solidifying its leadership in the AI revolution.
Below are the key takeaways from NVIDIA’s announcement at the showfloor.
GeForce RTX 50-Series GPUs
NVIDIA introduced its next-generation GeForce RTX 50-series GPUs, including the RTX 5090, RTX 5080, RTX 5070 Ti, and RTX 5070. These GPUs feature a new Founders Edition design, GDDR7 memory, PCIe Gen 5, DisplayPort 2.1b, and improved DLSS 4 performance. The RTX 5090 boasts 32GB of GDDR7 memory and 21,760 CUDA cores, offering performance twice that of the RTX 4090.
Nvidia says the RTX 50 series can improve battery life in thin and light laptops by as much as 40% without shaving off performance.
RTX 5090, priced at $1,999, and the RTX 5080, at $999, will be available on January 30, 2025. The RTX 5070 Ti and RTX 5070, priced at $749 and $549 respectively will follow in February. Notably, these are the prices of the desktop versions of these chips. The laptop versions of the 50-series GPUs will be available starting in March and the pricing will depend on the notebook’s manufacturers. As per NVIDIA, the RTX-equipped laptops will cost around $1,299 while those with the newly announced RTX 5090 could be priced around $2,899.
NVIDIA Cosmos
NVIDIA launched Cosmos, a family of AI models designed to generate images and 3D models for training humanoid robots, industrial robots, and self-driving cars. Trained on extensive footage of human activities, Cosmos helps robots better understand the physical world. Early adopters of this platform include Agility, Figure AI, Uber, Waabi, and Wayve. Additionally, NVIDIA introduced new features in its Isaac robot simulation platform to produce large amounts of synthetic training data.
Project DIGITS
Also, NVIDIA unveiled Project DIGITs, a personal AI supercomputer capable of running large language models independently. It combines the GB10 with 128GB of unified memory and 4TB of storage to create an AI computing system that can sit on your desk. This high-end PC, based on NVIDIA’s Blackwell Superchip, is aimed at AI researchers and is priced at $3,000, with availability expected in May.
Automotive and robotics initiatives
The company announced expansions into AI-driven automotive and robotics sectors. The company introduced the Blackwell AI processor, now in full production, and detailed its physical AI efforts. The Cosmos computing platform was launched to develop next-generation autonomous vehicles and robots using synthetic data, with Uber as an early adopter. Additionally, Toyota, Aurora, and Continental are developing vehicles with NVIDIA technology.
AI agents
NVIDIA introduced agentic AI Blueprints for enterprises, including tools to automate tasks and convert PDFs to audio, aiming to enhance AI integration in business processes. AI agents are specialised AI programs that can perform multistep tasks across different apps. At a time when companies are focusing on AI agents, the next big shift in enterprise and consumer AI, this announcement highlights NVIDIA’s commitment to advancing AI technologies.
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