Eseosa Eke’s entrepreneurial journey is rooted in purpose and resilience. As the founder of IconiQ Creative Group, a branding agency serving nonprofits, institutions, and mission-driven businesses, she has made it her mission to help organizations amplify their impact through intentional branding. Beyond her work with IconiQ, Eseosa is a confidence coach, podcast host, and philanthropist committed to fostering authenticity and empowerment.
1. Eseosa, how did your entrepreneurial journey begin?
My journey began in 2015 with the launch of IconiQ Creative Group. I’ve always been drawn to the power of storytelling and the ability to connect people through creativity. Before starting my business, I worked in corporate America, but I felt limited. I wanted to do more—to serve organizations that were driving meaningful change in the world.
It wasn’t just about starting a business; it was about creating something that aligned with my values. This led me to focus on nonprofits and impact-driven businesses, helping them craft brands that reflect their missions. Along the way, I’ve also become a confidence coach for faith-based entrepreneurs and launched my podcast, Faith Fueled.
2. What challenges did you face in building IconiQ Creative Group?
One of the biggest challenges was leaving the safety net of corporate America. The transition wasn’t just financial—it was emotional. I had to navigate the anxiety of losing stability and the self-doubt that often comes with starting something new.
In the early days of IconiQ Creative Group, finding clients was tough. There were weeks when I questioned whether I’d made the right decision. But instead of giving in to fear, I leaned on my faith and focused on my purpose: empowering organizations to create meaningful impact.
3. How do you stay motivated during difficult times?
When things get hard, I remind myself why I started—to help purpose-driven organizations amplify their missions. There was one specific moment early on when I struggled to land clients. I sat in my tiny New York apartment, overwhelmed with doubt, but I chose to focus on the bigger picture.
Within weeks, I landed my first major client. That moment taught me that resilience and faith are key. I’ve learned that confidence isn’t the absence of fear—it’s moving forward in spite of it.
4. What advice would you give to aspiring entrepreneurs?
Trust the process and embrace patience. Entrepreneurship is a long game, and it’s easy to feel like you’re not making progress, especially in the early stages. Focus on your mission and celebrate small wins—they’re building blocks for long-term success.
One thing I wish I knew earlier? You don’t have to have everything figured out. Flexibility is essential. Allow yourself to evolve and learn as you go. Also, prioritize self-care. Burnout is real, and taking care of your well-being is crucial for sustained growth.
5. What’s been a proud moment in your journey so far?
One of my proudest moments was being invited to South Africa for a co-design experience with social innovators. Collaborating on community development solutions was a humbling and inspiring experience. It reinforced my belief in the global impact of intentional branding and fueled my passion for helping purpose-driven organizations succeed.
6. What is your vision for IconiQ Creative Group?
My vision is to create confident founders and entrepreneurs who believe in their missions and businesses. At IconiQ Creative Group, we’re focused on helping organizations lead with clarity and purpose.
I also aim to foster a wave of purpose-driven leadership that makes a tangible impact in communities worldwide. Confidence is the foundation of success, and through my work, I hope to empower others to unlock their full potential and create lasting change.
Final Thoughts
Eseosa Eke’s story is a powerful reminder of what can be achieved when purpose meets resilience. Through IconiQ Creative Group, she’s not just crafting brands—she’s helping organizations and entrepreneurs unlock their confidence and create meaningful impact. To learn more about Eseosa’s mission, visit IconiQ Creative Group.