The business world has witnessed a phenomenal surge in the adoption of artificial intelligence (AI) — and specifically generative AI (Gen AI). According to Deloitte estimates, enterprise spending on Gen AI in 2024 is poised to increase by 30 percent from the 2023 figure of USD 16 billion. In just a year, this technology has exploded on the scene to reshape strategic roadmaps of organizations. AI systems have transformed into conversational, cognitive and creative levers to enable businesses to streamline operations, enhance customer experiences, and drive data-informed decisions. In short, Enterprise AI has become one of the top levers for the CXO to boost innovation and growth.
As we approach 2025, we expect Enterprise AI to play an even more significant role in shaping business strategies and operations. However, it is critical to understand and effectively address challenges that could hinder AI’s full potential.
Challenge #1 — Lack of Data-readiness
AI success hinges on consistent, clean, and well-organized data. Yet, enterprises face challenges integrating fragmented data across systems and departments. Stricter data privacy regulations demand robust governance, compliance, and protection of sensitive information to ensure reliable AI insights.
This requires a comprehensive data management system that breaks down data silos, and rigorously prioritizes data that needs to be modernized. Data puddles that showcase quick wins will help in securing long-term commitment for getting the data ecosystem right. Centralized data lakes or data warehouses can ensure consistent data accessibility across the organization. Plus, machine learning techniques can enrich and enhance data quality, while automating monitoring and governance of the data landscape.
Challenge #2 — AI Scalability
In 2024, as organizations commenced their enterprise AI implementation journeys, many struggled with scaling their solutions — primarily due to lack of technical architecture and resources. Building a scalable AI infrastructure will be crucial to achieving this end.
Cloud platforms provide the efficiency, flexibility, and scalability to process large datasets and train AI models. Leveraging the AI infrastructure of cloud service providers can deliver rapid scaling of AI deployment without the need for significant upfront infrastructure investments. Implementing modular AI frameworks for easy configuration and adaptation across different business functions will allow enterprises to gradually expand their AI initiatives while maintaining control over costs and risks.
Challenge #3 — Talent and Skill Gaps
A recent survey highlights the alarming disparity between IT professionals’ enthusiasm for AI and their actual capabilities. While 81% express interest in utilizing AI, a mere 12% possess the requisite skills, and 70% of workers require significant AI skill upgrades. This talent gap poses significant obstacles for enterprises seeking to develop, deploy, and manage AI initiatives. Attracting and retaining skilled AI professionals is a major challenge, and upskilling existing staff demands substantial investment.
Organizations’ training strategy should address the level of AI literacy needed by various cohorts—builders, who develop AI solutions, checkers, who validate the AI output, and consumers, who use the output from AI systems for decision-making. Additionally, business leaders will need to be trained to better and more effectively appreciate AI’s strategic implications. By consciously fostering a data-driven culture and integrating AI into decision-making processes at all levels, resistance to AI can be managed, leading to improved quality of decision-making.
Challenge #4 — AI Governance and Ethical Concerns
As enterprises adopt AI at scale, the challenge of biased algorithms looms large. AI models that are trained on incomplete or biased data may reinforce existing biases, leading to unfair business decisions and outcomes. As AI technologies evolve, Governments and regulatory bodies are constantly bringing in new AI regulations to enable transparency in decision-making and protect consumers. For example, the EU has outlined its policies, frameworks and principles around use of AI through the EU AI Act, 2024. Companies will need to nimbly adapt to such evolving regulations.
By establishing the right AI governance frameworks that focus on transparency, fairness, and accountability, organizations can leverage solutions that enable explainability of their AI models — and build trust with end consumers. These should include ethical guidelines for the development and deployment of AI models and ensure that they align with the company’s values and regulatory requirements.
Challenge #5 — Balancing Cost and ROI
Developing, training, and deploying AI solutions requires significant financial commitment in terms of infrastructure, software, and skilled talent. Many enterprises face challenges in balancing this cost with measurable returns on investment (ROI).
Identifying the right use cases for AI implementation is vital. We need to remember that every solution may not necessarily need AI. Agreeing on the right benchmarks to measure success early in the journey is important. This will enable organizations to keep a close watch on the delivered and potential RoI across various use cases. This information can be used to rigorously prioritize and rationalize use cases at all stages to keep the cost in check. Organizations can partner with AI and analytics service providers who deliver business outcomes with flexible commercial models to underwrite the risk of RoI investments.
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