We recently had the chance to chat with Abdo Mazloum, founder and CEO of Webtmize, a digital marketing agency that helps e-commerce and SaaS companies thrive. Abdo shared insights from his journey, from his early days in SEO to leading a successful digital marketing agency. Here’s what he had to say.
1. You started out as a web developer and later became an SEO/SEM specialist. What led you to make that switch in your career?
Back when I was working as a web developer, I started learning about SEO on the side. I was fascinated by how search engines worked and how small changes on a website could lead to big shifts in visibility. Over time, I found myself more drawn to the strategy side of things—how to get people to find the content you create. So, I made the switch to SEO/SEM, and it’s been an exciting journey since.
2. After years of working for companies, what made you take the leap and start your own business?
It was really about wanting more control over my time and decisions. I had spent 10 years working as an intrapreneur within organizations, but I always had this entrepreneurial itch. By 2018, I felt ready to make the leap and start Webtmize. I wanted to create an agency that would help businesses grow, while also allowing me to build something of my own from the ground up.
3. What’s been one of the biggest challenges you’ve faced in running Webtmize, and how did you overcome it?
Acquiring customers outside of my personal network was a big challenge at first. When you’re starting out, you have to test a lot of different sales and marketing strategies to see what works best for your business. It’s a lot of trial and error. Over time, we honed our approach by focusing on building long-term relationships and delivering results for our clients, which eventually led to more referrals and business growth.
4. You’ve held leadership positions at several companies before starting Webtmize. What advice would you give to aspiring entrepreneurs about leadership?
Leadership coaching has been crucial for me. There are always going to be unexpected challenges, and having someone to help you navigate those moments can be a lifesaver. Another important thing I’ve learned is not to put all your eggs in one basket. You can lose a big client through no fault of your own—maybe a new CMO prefers to work with an agency they’ve used before. That’s why diversifying your client base and focusing on relationships is key.
5. Webtmize recently won a diversity and inclusion award. Can you tell us more about your team’s approach to fostering diversity?
We’re incredibly proud of that award. At Webtmize, we have a team of over 15 people from different backgrounds and who speak multiple languages. We believe that diversity brings different perspectives and creative ideas, which helps us deliver better results for our clients. It’s important for us to learn and grow together as individuals, as a team, and alongside our clients.
6. What’s the mission behind Webtmize, and what sets your agency apart from others in the digital marketing space?
Our mission at Webtmize is to help e-commerce and SaaS companies achieve their full potential through performance marketing. We’re not just about driving traffic; we’re about achieving real business goals and driving client success. What sets us apart is our commitment to integrity, care, and trust. We genuinely care about our clients’ growth, and we work hard to build relationships based on trust.
7. What’s next for you and Webtmize?
For us, it’s all about continuing to learn and grow. We want to help more companies scale their businesses and reach their full potential through data-driven marketing strategies. We’re always looking for ways to improve and to expand our impact in the e-commerce and SaaS spaces.
Final Thoughts
Abdo’s journey from intrapreneur to entrepreneur highlights the power of resilience, relationships, and continuous learning. With Webtmize, he’s not only helping businesses grow but also building a diverse and inclusive team that thrives on collaboration and shared success.
To learn more, visit: https://www.webtmize.com/