Treehouse, a US-based software-enabled installation platform for electrification projects, has raised $16.6 million in Series A funding. The round saw participation from lead investor Flourish Ventures, Eaton, Veriten, MassMutual Ventures, and inVest Ventures, as well as continued participation from CarMax, Montage Ventures, Acrew Capital, Holman, Virta Ventures, and Invest Detroit. The total funding raised by the company to date accounts for over $25 million.
With this funding, Treehouse will expand its operating footprint nationally to help automotive OEMs, utilities, fleet managers, and electrification hardware manufacturers launch scaled electrification programs.
What challenge does it tackle?
Electrification and decarbonisation of buildings are essential to meeting global climate goals. Some of the world’s largest companies are working to deploy cleaner, energy-efficient technologies like EV chargers, energy storage systems, and heat pumps at massive scale. However, they are challenged by a shortage of licensed electricians, the need to maintain their installer networks, and electrification marketplaces that do not standardise processes or pricing, often leading to frustrating and inefficient customer experiences.
Founded by Alex David, Jeremy Lwanga, Arthur Switalski, and Daniel Francis, Treehouse solves these challenges as a centralised, end-to-end partner that delivers scaled installation programs nationwide.
AI-powered electrification installation
Powered by AI, Treehouse can own projects from quoting and design through to permitting and installation. Its proprietary software automates many stages of the electrification process – notably load calculations, wire runs, and permit plan sets, allowing it to deliver instant, transparent pricing, and a modern, streamlined install experience for customers, partners, and electricians alike.
By operating at the intersection of software and the electrical trade, Treehouse is bringing standardisation and efficiency to the industry. The platform provides a better electrification experience for customers, contractors, global companies, and utilities looking to deploy electrification programs.
Since its launch, Treehouse has completed thousands of installations and supports dozens of partners across the country, including CarMax, Holman, Emporia, and Quilt.
Partners such as automotive OEMs and auto dealers work with the company to fully integrate home charging into the EV customer journey, addressing a significant barrier to EV sales. Utilities looking to drive programs incentivising the adoption of efficient products can partner with it to streamline installation for their customers, improving grid resilience and reliability.
Hardware manufacturers of products like heat pumps, home batteries, and smart panels work with Treehouse to provide turnkey installations to their customers. By owning the upfront burden of scoping, design, and pricing, it simplifies project installations for contractor partners, helping to reduce their costs while increasing the number of projects available to them.
“Electrification is an imperative to address the climate crisis and improve long-term grid resilience,” said Eric Owski, CEO of Treehouse. “By bringing scale, transparency, and intelligent software to the installation process, Treehouse can reduce friction and drive accelerated adoption of electrification products like EVs, smart panels, heat pumps, and home energy storage systems.”
Investors’ views
“Treehouse and its software-enabled platform is transforming electrical services,” said Emmalyn Shaw, Managing Partner at Flourish Ventures. “We are excited to invest in Treehouse, a company bringing transparency, automation, affordability and financing options, and significant customer satisfaction to some of the largest electrification installation programs in the country.”
“Homeowners and electrical contractors need tools that reduce the complexity and streamline the installation of distributed energy resources and EV charging,” said Paul Ryan, general manager of Connected Solutions and EV Charging at Eaton. “We’re investing in Treehouse’s growth to scale its AI-powered software with the solutions needed to support and accelerate adoption of home electrification and decarbonisation.”
“We are in the early stages of a massive energy transition,” said Maynard Holt, Founder and CEO of Veriten. “Installation is a vital and often overlooked part of the electrification value chain. In building a platform that makes installation turnkey, Treehouse can significantly accelerate electrification and decarbonisation programs nationwide. We are excited to support Treehouse in their mission.”
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